Category: Marketing

Find a foreign language TV commercial or print ad for a brand/product that is also sold in the U.S. Then find an english language counterpart (not necessarily same campaign but must be same product or service)

Describe the similarities and differences you see (using the concepts and terminology discussed in the textbooks).

balance-of-trade deficit p. 647 economic infrastructure p. 649 cultural values p. 652 global marketing p. 658 global advertising p. 658 country-of-origin effect p. 662 pattern advertising p. 664 localized advertising strategy p. 670 direct broadcast by satellite (DBS) you don’t  have to use all the texts

What cultural differences can you identify which would help explain these similarities and differences?

 

Please carry out the new market entry analysis for Emirates airlines and include the following:

1)What are the benefits for Emirates airlines to be located in Dubai (100 words) ?

2)which markets of the world should the company consider to entry, applying the Porter Diamond (450 words)

Carry out a deep and analytical Porter diamond analysis for this topic and use current articles and news (2012-..). Please include a map image, showing in which markets in the world Emirates Airlines operate already and include a reference for it. I am attaching a power point to guide through the paper, please use it to carry out the analysis. Please also adapt market entry mode grid showed in the power point as well.

 

Yoyo advertising and marketing campaign
1Structure
2. Company background (not more than one page)
3. Situation analysis (2-3 pages)
– Swot
– Pestel
– Target audience/segmention ( students university)
4. Objective (not more than 1 page)
5. Campaign strategy***** (approx. 11 pages)
– Key strategic approach
– Marketing communication tools
– Gantt chart

You are interviewing for a position of Marketing Researcher with a large electronics firm in a highly competitive market that has always purchased their research efforts from consulting firms in the past. If you are to secure the position, you must impress them with your knowledge of the research processes. Focus your discussion on your understanding of sampling design and procedures, plus the statistical considerations that must be evaluated when selecting the design process. Explain how you would prepare the data and how you would select from among the various analytic techniques that are statistically available. To help them realize your understanding of these methods, use examples of the various types of research that might apply to each analytic approach.

Personal Marketing Plan
Develop your own personal marketing plan. If you do this correctly, you will be able to use this to market yourself into the job you want in order to reach the vision you have for your life.
When developing your Personal Marketing Plan be sure to include goals and strategies about how you are going to address the personal weaknesses you identified in your Brand Me Questions. Your personal weaknesses need to be addressed just as you would address a businesses’ weaknesses in a business marketing plan.

Individual students will produce an 8 to 10-page term paper that applies industry-level analysis
to the organization in which the student works; or an organization with which the student has
good contacts who are willing to provide information.* The paper provides an important
opportunity to apply the economic concepts and analytical tools (covered in class) to an
organization. Moreover, it provides an excellent opportunity to hone your writing skills. Most
employers rank written and oral communications skills as being the most important skill they
look for when hiring a business graduate.
The paper should be free of any spelling or grammar errors. It should contain a title page,
executive summary, introduction, conclusion, references, and an appendix. The body of the
paper must cover the analysis and information described below. The paper format is doublespaced,
12-point, Times New Roman font, with one-inch margins. The (8 to 10) page count does
not include the title page, executive summary, references, or appendix. Any tables, figures, or
charts should be carefully labeled and placed in the appendix.
Indicate the market structure in which the firm operates and apply Porter’s Five-Forces Analysis
to the organization to determine the profit threats it faces. Evaluate the strength of each of the
five forces using the template below as a guide. Answering the questions posed in that template
will require extensive research using multiple (cited) sources; and not “educated” guesses.
Describe any strategies the organization has used to weaken the strength of the five forces.
*Note: At least one personal interview with a policy-level person in the organization is required.
A typed copy of the list of interview questions should be included in the appendix. Personal
interviews and secondary source materials should be cited in the references.
Template for Doing a Five-Forces Analysis
Rivalry among competitors Characterization
Degree of seller concentration?
Rate of industry growth?
Significant cost differences among firms?
Excess capacity?
Degree of product differentiation among sellers? Brand loyalty
to existing sellers?
Buyers’ cost of switching from one competitor to another?
Are prices and terms of sales transactions observable?
Can firms adjust prices quickly?
Large and/or infrequent sales orders?
Use of cooperative pricing? History of cooperative pricing?
Exit barriers?
High industry price elasticity of demand?
2
Threat of Entry Characterization
Significant economies of scale?
Importance of reputation or established brand loyalties in
purchase decision?
Entrants’ access to distribution channels?
Entrants’ access to raw materials?
Entrants’ access to technological know-how?
Entrants’ access to favorable locations?
Experience-based advantages of incumbents?
Network externalities: demand-side advantages from a large
installed base of customers?
Government protection of incumbents?
Perceptions of entrants about retaliation from incumbents or
“toughness” of incumbents?
Threat of Substitutes or Support from Complements Characterization
Availability of close substitutes?
Price-value characteristics of substitutes?
Price elasticity of industry demand?
Availability of close complements?
Price-value characteristics of complements?
Power of Input Suppliers Characterization
Is the supplier industry more concentrated than the industry it
sells to?
Do firms in the industry purchase relatively small volumes
relative to other customers of the supplier? Is the firm’s
purchase volume small relative to sales of typical supplier?
Few substitutes for suppliers’ input?
Do firms in the industry make relationship-specific investments
to support transactions with specific suppliers?
Do suppliers pose credible threat of forward integration into the
product market?
Are suppliers able to price discriminate among prospective
customers according to ability/willingness to pay for the input?
3
Power of Buyers Characterization
Is buyers’ industry more concentrated than the industry it
purchases from?
Do buyers purchase in large volumes? Does a buyer’s purchase
volume represent a large fraction of the typical seller’s total
revenue?
Can buyers find substitutes for the industry’s product?
Do firms in the industry make relationship-specific investments
to support transactions with specific buyers?
Is price elasticity of demand of buyer’s product high or low?
Do buyers pose credible threat of backward integration?
Does product represent significant fraction of cost in buyer’s
business?
Are prices in the market negotiated between buyers and sellers
on each individual transaction, or do sellers post a “take-it-orleave-
it” price that applies to all transactions?

Topic: Evaluation of car marketing
TASK 1
Business Scenario
In business, good decision making requires effective use of information. A Sales Director of one of the leading automotive dealer businesses in Dubai seeks information on the car market in Dubai in order to make several important business decisions. He appointed you as his consultant to analyse relevant market data/ information and deliver a professional report based on your findings.
Your role as the consultant will involve investigation into current and possibly future customer preferences of motorists in Dubai while making car purchase decisions. The Sales Director also asked you to evaluate the relationship between the car retail price and car mileage in Dubai market for the purposes of cars pricing.
In order to meet the learning outcomes (L01-L03) you will be required to:
Learning Outcome L o1: Be able to use a variety of sources for the collection of data, both primary and secondary
1.1 – Create a plan for the collection of primary and secondary data for a given business problem
1.2 – Present the survey methodology and sampling frame used
1.3 – Design a questionnaire for a given business problem
Guidelines to achieve Pass grade for learning outcomes 1.1 – 1.3
• You will need to produce a detailed plan of how you will collect the data, justifying the usage of primary and secondary sources. Primary data can be collected by administering questionnaires. Data from the Internet or other published sources can be used as examples of secondary data.
• You will need to present the survey methodology used. Discuss in your report how the sample was selected from a population.
• Produce a questionnaire for the investigation into the current and possibly future car preferences of motorists while making car purchase decisions in the Dubai market. The questionnaire may ask 10-15 questions; you can circulate your questionnaire within or outside of the college. You can also work on the design of the questionnaire together with a fellow student, if you wish.
Lo2: understand a range of techniques to analyse data effectively for a business
2.1 – Create information for decision making by summarising data using representative values
2.2 – Analyse the results to draw valid conclusions in a business context
2.3 – Analyse data using measures of dispersion to inform a given business scenario
2.4 – Explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions in a business context
Guidelines to achieve Pass grade for outcomes 2.1 – 2.4
• You will need to classify, record and present your market findings appropriately.
• Using market data collected, analyse it by the use of averages (mean, median, mode) and measures of dispersion (standard deviation, inter quartile range).
• You are required to estimate the relationship between a car retail price and car mileage using a linear regression model for a chosen car category. For this, you can use the Internet collected data. You need to calculate and interpret the correlation coefficient and coefficient of determination.

Topic: purchasing
i will upload the question shortly for me writer and quality are very important. this subject is already filled so need high quality this time. read the feedback from lecturer.

Topic: Taxation
Compare and contrast the two cases Harmer v FCT 91 ATC
5000 and Dwight v FCT 92 ATC 4192 and critically analyse
how they arrive at opposite conclusions in respect of present
entitlement of trust beneficiaries to trust income.
2. There have been many legal cases where the treatment of a trust for taxation purposes has depended on an interpretation of the trust deed and surrounding circumstances. Select two recent
cases (other than the Bamford decision—refer to topic 1) and
3. In June 2010, the ATO issued TR 2010/3 regarding the
application of Div 7A to unpaid present entitlements.
Critically examine the ruling, considering:
 the reason why the ATO is addressing this issue
 whether the ruling is correct in law, and
 the implications of the ATO’s approach to groups that
include a trust and a private company in the group
4. The enactment of Div 6E ITAA36, in conjunction with
amendments to Subdiv 115–B and other provisions in Div 6,
significantly changes the way that capital gains derived by trusts
will be taxed. Critically analyse how these provisions operate in
respect of capital gains. In particular, you should comment on
whether or not these provisions operate in a more equitable
manner than the law was prior to the enactment of Div 6E and
the other amendments.

Topic: Strategic Review SLP
orio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page0

http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page1
http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page2
http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page3
http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page4
http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page5

Module 1 – SLP

Strategic Review

First, run the simulation using the Default Decisions. In other words, use the prices and R&D percentage that are already there. Capture or collect the results for each product (X5, X6, X7) as you run each year. Copy (using Excel, by hand, or some other method) the Financial results and Marketing results, as well as the information provided by the Advisor.

REQUIRED READING:
Refer to the reading on the SLP in the Module 1 Background. Then read the following scenario before you proceed:

SCENARIO
It is December 15, 2015. Joe Schmoe, the VP of Marketing at Clipboard Tablet Co., is smugly patting himself on the back for how well he has done with pricing and product development on the three products, X5, X6, and X7. He knows his strategy was not very creative, since he did not change any prices or R&D allocations over the four-year period (actually six years, counting 2010 and 2011). But he is certain that he did not need to change anything, and that his overall performance is proof.
However, Sally Smothers, CEO of Clipboard Tablet Co., has a different opinion, and she fires Joe.
You are hired. You applied for the position a few weeks ago and interviewed, unaware of the fate of Joe Schmoe at the time. So here you are, Dec. 15, 2015, VP of Marketing at Clipboard Tablet Co., and ready to move the company ahead into 2016. Your boss, Sally Smothers, is expecting you to take over and move the company forward in terms of product development, and smart pricing.

Session Long Project
Write a 4- to 6-page paper, not including cover and reference page, according to Sally’s directions as follows:
Sally wants to make sure that you are ready to move ahead and asks you to review the past four to six years to see what was going on in terms of product development, sales, pricing, and performance against the competition. You collect all of the data and write a report which is due on Sally’s desk January 2, 2016.
Sally wants to make sure that you are ready to move ahead and asks you to review the past four to six years to see what was going on in terms of product development, sales, pricing, and performance against the competition. You collect all of the data and write a report which is due on Sally’s desk January 2, 2016.
Analyze the results of Joe Schmoe’s decisions and then write the report that Sally is requesting. Run the simulation of the Clipboard Tablet Co. using the default decisions. Access the simulation site and collect the data for each year (or you can download a copy of it – see below). Make a Case for your proposed strategy using financial analysis and relevant theories.

KEYS TO THE ASSIGNMENT:
The key aspects to this assignment that should be covered in your paper include:
•A review of the products, their life cycles, and how they stack up in terms of price and performance.
•Financial review for each product: X5, X6, and X7 – sales, costs, profitability, prices, unit margins, etc.
•Market review: New Sales, Repeat Sales, Market Saturation, etc.
•Propose an alternate strategy: a general idea of how you might do better with these products: what pricing and R&D allocations, etc., you would have put in place over the last four years, 2012 – 2015.

SLP Assignment Expectations
Your paper will be evaluated on the following seven points:
•Breadth – Is the full breadth of the subject, that is, the Keys to the Assignment, addressed?
•Depth – Does the paper address the topic in sufficient depth and include the background reading and other background resources as references?
•Critical thinking – Is the subject thought about critically, that is, accurately, logically, relevantly, and precisely?
•Clarity – Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of responding to the questions or are points conveyed through excessive use of quotations?
•Organization – Is the paper well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are headings included in all papers longer than two pages?
•Referencing (citations and references) – Does the paper include citations and quotation marks where appropriate? Are the references from the background reading and assignment present and properly cited? Are all the references listed in the bibliography present and referred to via citation?
•Application – Are the concepts of the module appropriately applied to the subject?

TIPS AND SUGGESTIONS:
Please note the following tips and suggestions:
•Include a cover page and reference page, in addition to the 4-6 pages of analysis described above.
•Include headings for all papers greater than two pages (basically all papers), but do not use headings as “space fillers.”
•Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for that information which you have “borrowed” or paraphrased from other sources.

Hints for success!
Throughout this SLP, you will be asked to make business decisions under conditions of incomplete information and uncertainty. To do so, you will need to make assumptions based on what you have learned throughout the MBA program about how markets operate. Thus, your strategies in approaching this decision need to rely on models, financial analysis, and theories from such classes as Economics, Finance, Accounting, Marketing, Strategy, and Quantitative Analysis. In addition, the simulation will give you some additional market information as you progress.
Be sure to explicitly draw on concepts and theories from the courses you have taken throughout the MBA program. That means you need to “think like an MBA” and use the financial data you are given. You will have to crunch some numbers and present your data analysis professionally by creating some simple tables, charts and graphs.