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Marketing Profile of an up-and-coming female artist/band

Although Wikipedia is a useful source, I prefer that you only use it as a starting point. Consult
artists/bands/record labels’ webpages, encyclopedias, newspapers, journals, magazines, books,
etc. to collect information for your papers.
• Marketing Profile: Imagine that you are a manager for an up-and-coming
female artist/band and need to create a marketing profile. How would you pitch the
artist/band to a record label? (You can choose someone not discussed in class.) Conduct
the appropriate research necessary to glean pertinent background information and write
500-800 words addressing the following:
o Artist/band’s name, members (must be female!) and respective instruments
o Musical style and key stylistic features of artist/band
o Target audience, and why the artist/band would appeal to this audience
o Expected career trajectory, and why
o Any other information you think necessary to create an appealing pitch to
producers etc.
o Be creative and have fun! This paper does not need to be written like a formal,
academic assignment. It should be flashy, catchy, and clever in order to appeal to
an important record label!
o Submit a Works Consulted page along with the Profile; if you cite directly,
remember to include proper citations.

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Sponsorship kit

Topic: Sponsorship kit
We are a social enterprise biz and we want a sponsor ship kit , we want to have 4 categories : platenium , diamon , gold , silver , bronze can u help us with the front letter and the kit
___________
We are Moon Fame , social enterprise , we are children activity concept that kids can choose one of our categories ( arts and craft , Food and beverage , drama , games , fashion and photography )
The aim is kids will do the activity at their home with the observation of the parents their will be a quartile event where kids will sell their products .
The aim is kids will do the activity at their home with the observation of the parents their will be a quartile event where kids will sell their products .
Kids will Lear :
Charity needs
Entrepreneur skills
Social skills
Research skills
Every quarter their will be a theme for the event . And kids have to do things according to the idea .
Every quarter their will be a theme for the event . And kids have to do things according to the idea .
We are looking for Sponsors , we want to categorize them
Platinum:
Logo on website
Logo and description of company on social media
Logo on ticket
Logo on event day
Corner on event day to display products
Logo on the newspaper add ” if their is an add ”
Logo on Tshirt worn by the staff
The other category are Diamond , gold , silver and bronze
We will need you help in writing the front letter to send to sponsors and the sponsors categories kit .

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A New Stratergy For Kodak

Review Case 28 “The rise and fall of Eastman Kodak: Will it survive beyond 2012?” Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.

Write a five to seven (5-7) page paper in which you:

1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.

2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.

3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to support the rationale.

4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.

5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.

Use at least three (4) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources. Use the following book as 1 the 4 references:

Hill, C. (2013). Strategic management: An intergrated approach. Cengage Learning.

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Carrier – United Technologies Corp.

This is part 2 of a group paper and this is the part assigned to me for my part with the description. I will add the first part as an attachment to be more familiar with the material and also a process flow diagram will be attached. Please make sure my part is only 1 page with 2-3 sources. include the sources in the writing itself and do not add a title page since its only a part of the whole assignment.

1. Perception of Quality – Identify what customers consider to be the quality (value) in purchasing the product. Look at your process flow diagram and identify one or two key steps that have the most impact in terms of the customers’ perception of quality?

2. Error Reduction – Look at your process flow diagram and identify one or two ways in which the company could, in your team’s opinion, avoid or eliminate quality errors in these steps.

 

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OVERSEAS MARKET ENTRY ACTIONS

OVERSEAS MARKET ENTRY ACTIONS
ASSESSMENT BRIEFING: The focus of this assignment is to draw upon your knowledge of international business to present proposals concerning the effective management of the proposed action to enter into the overseas market or expand operations in the existing overseas market, which you selected in Assessment 1. (Please see the attached)
The first area of the assignment is to specify an appropriate international business strategy that can provide the basis for exploiting the new or existing overseas business market. The second area of the plan is to define the marketing actions and appropriate organisational structure and control systems for implementing a successful entry or expansion into the overseas market, which has been selected.
In the report utilise appropriate academic theories about international business to create frameworks to support your proposals.
REPORT FORMAT: The main body of the report should not exceed a length of10 A4 pages, typed single space, using Arial point 12-type face. You can also attach appendices to the report to provide coverage of information that, because of the report length constraint, could not be included in the main report. There is no limitation on the length of the appendices. The source of all materials included in the report should be accurately referenced using the same referencing format (which is known as the Harvard System) as is utilised in your study guide.
ASSESSMENT CRITERIA: The submitted assignment is required to demonstrate the following:
1. An ability to utilise sources such as the Internet and University library facilities to search, locate and summarise data relevant to the assignment
2. An ability to utilise appropriate theories about international business to create frameworks that can your formulation of an appropriate strategy for the overseas market actions being proposed.
3. Selection of a realistic international business strategy for the chosen organisation.
4. An ability to utilise appropriate theories to create frameworks that can to justify your decisions about the market management actions being proposed
5. Presentation of an appropriate structure and control system for utilisation by the chosen organisation in the selected overseas market.
6. An ability to present a well written, well structured report
7. An ability to critically analyse information, formulate conclusions and exhibit original thought.
The levels of achievement for the assignment are measured by demonstration of:
1. Effective use sources such as the Internet and University library facilities to search, locate and summarise data relevant to the assignment Utilisation of appropriate theories about international business to create frameworks that can your formulation of an appropriate overseas market entry strategy for the chosen organisation Proposing a realistic overseas market strategy for the chosen organisation Use of appropriate theories to create frameworks that can to justify your decisions about the market management actions to be utilised
2. Presentation of an appropriate structure and control system for utilisation in the chosen organisation 3. Submission of a well written, well structured report
4. Evidence of critically analysis of information, formulation of conclusions and exhibiting original thought.

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Public Relations – A “Media Audit” report, regarding a LOCAL AUSTRALIAN organisation dealing with a public relations issue

 Public Relations – A “Media Audit” report, regarding a LOCAL AUSTRALIAN organisation dealing with a public relations issue RECENTLY , STRICTLY AFTER JANUARY 5, 2015. For instance “Cadbury has announced its bars will be reduced in sizes, but
The assessment description is thoroughly explained under the file attached to the account named “PR Learning Guide”, under the section “Assessment 2: Media Audit” page 10. The instructions are to be followed EXACTLY as per required in the marking criteria High Distinction list on page 13 of the guide.
This report is to be at a bachelor’s degree level, communication student.
attach a sample Media Audit as well, which you can follow as a guide. However in total there needs to be 1000 words all together.
APA referencing is required, as well as in-text referencing. The line spacing needs to be 1.5, and fonts in size 12 Times New Roman.
Please include headings, sub headings, table of contents and graphs for the Media coverage report section. The neater and the most organised, the better!
Please contact me for any additional questions and feel free to communicate with me throughout the whole process.
Please make sure the public relations issue, has happened after January 5th 2015. For example as the case study you can focus on Cadbury, which just announced on Feb 3rd, that they will be reducing their chocolate bars, whereas their prices will remain the same. This has caused an outrage with their customers and as a result the shareholders will also be affected by the issue.
Then for example if you pick this topic, you can search on Asutralian online news websites (e.g. SBS, ABC, news.com.au,news.yahoo.com.au, Sydney morning herald and so on) for any articles which have covered the issue.
Then you will make the list into a table including all the information required (ie Article headline, author, date, URL/website). Next, you will need to find out what each of these online news websites’s circulation number has been in 2014-2015, meaning how many audiences will read the particular paper.
All the above will be shown in graph format as shown in the sample media audit paper.

 

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Marketing Public Relation

Part 1: Researching the Relationship

Research MPR’s role in branding, and include the following:

• Begin by defining it. Do not copy a definition from a marketing dictionary or Web site; look for a definition of branding in an article in the library’s full-text databases.

• Explore how MPR supports the branding effort.

• Define the 4 types of values used in brand messaging (reputation, relationship, experiential, and symbolic value). Do not copy a definition from a marketing dictionary or Web site, look in your text and in articles in the library’s full-text databases.

This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases. No quotations are permitted in this section.

Part 2: Analysis of the PR Branding Effort

Include the following for this section: Brand that will be used is Nike

• Find and describe a brand example created by each of the 4 author categories (companies, popular culture, customers, and influencers). Be sure to explain how you ascertained the author source. The brand stories do not need to be related to one another or represent a single brand.

• Analyze each brand story from the point of view of the value or values that it portrays. Be specific, and back up your contentions using research.

• Compare and contrast the types of value messages delivered with regard to author type.

This section of the paper should be 3 pages and use research from a variety of sources, including the company Web sites.

Pages should be 5 full pages. You do not need to worry about the cover page and the abstract pages. When doing the references please include the website in which you retrieved the information.

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effectiveness of social media on brand awareness

Evaluate the effectiveness of social media on brand awareness of cosmetics products
“Can Social Media have an effect on Brand Awareness of Cosmetic Products?
: Case Study: Rejuvel skin cream
“Key words:
– Social Media
– Brand Awareness
Secondary Research Problem;
– Evaluating the Importance of brand awareness to the growth of a company

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Comparison Advertisement

Use this Comparison Ad. Which is smart electric drive drag race.https://www.youtube.com/watch?v=b1iJJZfB7i0

Write a one page single spaced 12 font typed memo that analyzes the advertisement in relation to each of the following areas:

1. Provide a detailed profile of the target.

2. Identify the type of appeal or ad execution technique the advertisement is trying to achieve.(For this one is Comparison Ad.)

3. a.) Explain why you think the advertising appeal is effective or ineffective in terms of each of the following;

 product, colour, graphics/images, style of writing, informational content, sound (i.e. music), media vehicle used, size/length and location

b.) For each of the factors you indicate are ineffective provide a recommendation to overcome the ineffective aspects and provide support for your recommendation.

 

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marketing communications

Select two different items of marketing communications – such as a TV advert, magazine advert, billboard, poster, website, direct mail brochure, etc. These can be either from two different organisations or two items from the same organisation – but conveying different messages. You should then compare and contrast how each item uses consumer behaviour theories to achieve its objective.