*For the company GlaxoSmithKline(gsk), use marketing as a perspective from which to analyze the company’s strategic business context.
*Within this context, analyze one major responsible management challenge GlaxoSmithKline(gsk) faces and make recommendations for how the company should address this challenge. （ GSK annual report may needed）
*These recommendations should explicitly take into account the company’s strategic aspirations and the resource constraints it faces.
*You should clearly indicate and justify how these recommendations are practicable and realistic in the context of the company’s existing systems for addressing social, environmental and/or ethical issues, and how these systems could be further developed and changed to fully implement your recommendations.
*Sub-headings may be used within the essay & introduction and conclusion are needed