You are to select an industry on which the assignment will be based. Each student should select a different industry to be agreed with Gary Cook by week 5 – you can either tell me your chosen industry in class or email me. You are then to prepare a report on the industry that answers the following questions.
a) Identify the key features of structure, conduct and performance in the industry. To what extent does the S-C-P paradigm provide a valid explanation of the conduct and performance in the industry?
b) Examine ways in which new and existing firms attempt to enter the industry and to expand. What barriers to entry and mobility exist and how do firms overcome them?
c) In light of the answers above, which approach(es) provide the most valid insight into how markets develop over time?
The report should be a maximum of 2,500 words for the main body (including within-text references and tables you have created) of the report (not including contents page, footnotes, executive summary, appendices, bibliography, tables imported from elsewhere)