The effect of ambient cues in retail environment on consumer value perceptions and patronage intention.
Hello,
You just need write a part of literature review, the following red words is the part which you need write. (overall 1600 words)
• 2.2. 3 Effects of Lighting on Consumer Shopping Emotions(Page 6)
• 2.2.4 Effects of lighting on consumer shopping emotions (Page 7)
• 2.2.5 Interaction effects of lighting and music (Page 7)
• 2.3.1 Perceived Merchandise quality (Page 8)
• 2.4.2 Merchandise value perceptions (Page 12)
