International Business


1.Through the use of suitable tools, conduct a foreign market analysis and evaluate critically the strategic and environmental reasons of why Wal-Mart engaged in internationalisation strategies.

2.Analyse why Wal-Mart failed in South Korea and Germany and the differences between these countries and Mexico?

3.Using appropriate theories critically analyse the importance of a cross-cultural understanding for international businesses success. Support your answer by quoting relevant examples from the case study.

I will add case study in additional files so you can read it. Please use academic sources for research and referencing(books, academic journals and websites such as the guardian, economist and etc…). Please do not use non-academic sources like Wikipedia