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What are the advantages and disadvantages of the “team approach” to preventing and responding to workplace violence.

About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student

Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree.

Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can

be aggregated across a location or college/school and used for course/program improvements.
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and

relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the

unique differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently

developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
Describe your organization’s mission, vision, and values.
Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies,

and solving problems.
Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’

success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these

conclusions.
Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
Distribution
Customer Service
Advertising and Public Relations
Research and Design
Sales
Operations or Manufacturing
Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing

business abroad such as cultural norms, economics, politics, and legal systems.
Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.
Format your assignment consistent with APA guidelines.

Chapter 2: 40- 46

Making the World a Better Place, One Scoop at a Time!

Ben & Jerry’s started in 1978 when longtime friends Ben Cohen and Jerry Greenfield headed north to Vermont to open an ice cream parlor in a

renovated gas station. Buoyed with enthusiasm, $12,000 in borrowed and saved money, and ideas from a $5 correspondence course in ice cream

making, Ben and Jerry were off and scooping. Their first flavor? Vanilla—because it’s a universal best seller. Other flavors such as Chunky

Monkey, Cherry Garcia, Peanut Butter Cup, and many others soon followed.
The ice cream flavors weren’t the only extraordinary thing about the company though. Ben and Jerry embraced a concept they called “linked

prosperity,” which encouraged the success of all constituents including employees, suppliers, customers, and neighbors. They set out to

achieve linked prosperity with a three-part mission statement:
•Product Mission: To make, distribute and sell the finest quality all-natural ice cream.
•Economic Mission: To operate the company for sustainable financial growth.
•Social Mission: To operate the company in ways that make the world a better place.
The mission statement guided the entrepreneurs’ decisions related to many aspects of the business including purchasing practices,

ingredient sourcing, manufacturing, and involvement in the community.1
Ben and Jerry’s mission-driven approach led them to successfully implement many highly creative organizational and marketing strategies.

Some examples include:
•Fairtrade. Ben & Jerry’s believes that farmers who grow ingredients for their ice cream products (such as cocoa, coffee, and vanilla)

should receive a fair price for their harvest. In return Fairtrade farmers agree to use sustainable farming practices, implement fair

working standards, and invest in local communities.
•B-Corp Certification. Ben & Jerry’s was one of the first companies involved in the Benefit Corporation movement, which has developed a

rigorous set of principles and standards on which to evaluate companies in terms of social and environmental performance, accountability,

and transparency. The certification, provided by the nonprofit organization B-Lab, indicates that Ben & Jerry’s is using the power of

business to solve social and environmental problems.
•Page 27PartnerShop Program. PartnerShops are Ben & Jerry scoop shops that are independently owned and operated by community-based

nonprofit organizations. The shops employ youth and young adults who may face barriers to employment to help them build better lives.
As you can see, Ben & Jerry’s has a strong link between its mission and its strategies. CEO Jostein Solheim explains that their purpose at

Ben & Jerry’s is “to be part of a global movement that makes changing the world seem fun and achievable.”2
Today, Ben & Jerry’s is owned by Unilever, which is the market leader in the global ice cream industry—one that is expected to reach $74

billion by 2018.3 While customers love Ben & Jerry’s rich premium ice cream, many buy its products to support its social mission. As a

testament to its success, Ben & Jerry’s has over 7.5 million fans on Facebook—the most of any premium ice cream marketer!

© Rafael Ben-Ari/Alamy

Chapter 2 describes how organizations set goals to provide an overall direction to their organizational and marketing strategies. The

marketing department of an organization converts these strategies into plans that must be implemented and then evaluated so deviations can

be exploited or corrected based on the marketing environment.Page 28
Today’s Organizations

LO 2-1

Describe three kinds of organizations and the three levels of strategy in them.
In studying today’s organizations, it is important to recognize (1) the kinds of organizations that exist, (2) what strategy is, and (3)

how this strategy relates to the three levels of structure found in many large organizations.
Kinds of Organizations

Cree is an example of a for-profit organization. Its Cree LED light bulb replaces traditional incandescent bulbs, consumes 85 percent less

energy, and lasts 25,000 hours.
© H.S. Photos/Alamy

An organization is a legal entity that consists of people who share a common mission. This motivates them to develop offerings (goods,

services, or ideas) that create value for both the organization and its customers by satisfying their needs and wants.4 Today’s

organizations are of three types: (1) for-profit organizations, (2) nonprofit organizations, and (3) government agencies.
A for-profit organization, often called a business firm, is a privately owned organization such as Target, Nike, or Cree that serves its

customers to earn a profit so that it can survive. Profit is the money left after a for-profit organization subtracts its total expenses

from its total revenues and is the reward for the risk it undertakes in marketing its offerings.

Video 2-1

Cree® LED Bulb Ad
kerin.tv/13e/v2-1
In contrast, a nonprofit organization is a nongovernmental organization that serves its customers but does not have profit as an

organizational goal. Instead, its goals may be operational efficiency or client satisfaction. Regardless, it also must receive sufficient

funds above its expenses to continue operations. Organizations like SIRUM and Teach For America, described in the Making Responsible

Decisions box, seek to solve the practical needs of society and are often structured as nonprofit organizations.5 For simplicity in the

rest of the book, the terms firm, company, and organization are used interchangeably to cover both for-profit and nonprofit organizations.
Last, a government agency is a federal, state, county, or city unit that provides a specific service to its constituents. For example, the

Census Bureau, a unit of the U.S. Department of Commerce, is a federal government agency that provides population and economic data.
Organizations that develop similar offerings create an industry, such as the computer industry or the automobile industry.6 As a result,

organizations make strategic decisions that reflect the dynamics of the industry to create a compelling and sustainable advantage for their

offerings relative to those of competitors to achieve a superior level of performance.7 Much of an organization’s marketing strategy is

having a clear understanding of the industry within which it competes.Page 29

Making Responsible Decisions

social responsibility

Social Entrepreneurs Are Creating New Types of Organizations to Pursue Social Goals

Each year a growing number of “social entrepreneurs” start new ventures that address important social needs and issues. These new

enterprises are often organized as nonprofit organizations that combine traditional approaches for generating revenue with the pursuit of

social goals. The issues they have focused on range from health care delivery, to increasing access to education, to improving agricultural

efficiency. Some experts predict that these types of social ventures represent the new way of doing business.

Source: Forbes

One indication of the influence of these new types of organizations is Forbes magazine’s annual list of 30 Under 30 Social Entrepreneurs.

Each year 30 of the most innovative new social ventures are featured in the article. For example, Kiah Willams left the Clinton Foundation

to start SIRUM (Supporting Initiatives to Redistribute Unused Medicine). The organization works with health care systems to distribute

unused prescription drugs (that would otherwise be destroyed) to patients who can’t afford to pay for the drugs. “We’re like the Match.com

for unused drugs,” explains Williams.
Teach For America is another example of a creative nonprofit organization. Launched by college senior Wendy Kopp, Teach For America is the

national corps of outstanding recent college graduates who commit to teach for two years in urban and rural public schools and become

lifelong leaders in expanding educational opportunity. Each year more than 10,000 corps members teach 750,000 students.
These examples illustrate how organizations are changing to create value for a broad range of constituents by addressing the needs and

challenges of society.
What Is Strategy?

An organization has limited human, financial, technological, and other resources available to produce and market its offerings—it can’t be

all things to all people! Every organization must develop strategies to help focus and direct its efforts to accomplish its goals. However,

the definition of strategy has been the subject of debate among management and marketing theorists. For our purpose, strategy is an

organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.8 All organizations

set a strategic direction. And marketing helps to both set this direction and move the organization there.
The Structure of Today’s Organizations

Large organizations are extremely complex. They usually consist of three organizational levels whose strategies are linked to marketing, as

shown in Figure 2–1.

Figure 2–1 The board of directors oversees the three levels of strategy in organizations: corporate, strategic business unit, and

functional.

Corporate Level

The corporate level is where top management directs overall strategy for the entire organization. “Top management” usually means the board

of directors and senior management officers with a variety of skills and experiences that are invaluable in establishing the organization’s

overall strategy.
The president or chief executive officer (CEO) is the highest ranking officer in the organization and is usually a member of its board of

directors. This person must possess leadership skills ranging from overseeing the organization’s daily operations to spearheading strategy

planning efforts that may determine its very survival.Page 30

Prada manages a portfolio or group of businesses—including perfume, leather goods, and luggage—each of which may be viewed as a strategic

business unit (SBU).
© Imaginechina via AP Images

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to chief marketing

officer (CMO). These CMOs have an increasingly important role in top management because of their ability to think strategically. Most bring

multi-industry backgrounds, cross-functional management expertise, analytical skills, and intuitive marketing insights to their job. These

CMOs are increasingly called upon to be their organizations’ “visionaries for the future” by staying in touch with consumers’ needs and

wants.9
Strategic Business Unit Level

Some multimarket, multiproduct firms, such as Prada and Johnson & Johnson, manage a portfolio or group of businesses. Each group is a

strategic business unit (SBU), which is a subsidiary, division, or unit of an organization that markets a set of related offerings to a

clearly defined target market. At the strategic business unit level, managers set a more specific strategic direction for their businesses

to exploit value-creating opportunities. For less complex firms with a single business focus, such as Ben & Jerry’s, the corporate and

business unit levels may merge.
Functional Level

Each strategic business unit has a functional level, where groups of specialists actually create value for the organization. The term

department generally refers to these specialized functions such as marketing and finance (see Figure 2–1). At the functional level, the

organization’s strategic direction becomes its most specific and focused. Just as there is a hierarchy of levels within an organization,

there is a hierarchy of strategic directions set by managers at each level.
A key role of the marketing department is to look outward by listening to customers, developing offerings, implementing marketing program

actions, and then evaluating whether those actions are achieving the organization’s goals. When developing marketing programs for new or

improved offerings, an organization’s senior management may form cross-functional teams. These consist of a small number of people from

different departments who are mutually accountable to accomplish a task or a common set of performance goals. Sometimes these teams will

have representatives from outside the organization, such as suppliers or customers, to assist them.

learning review
2-1. What is the difference between a for-profit and a nonprofit organization? 2-2. What are examples of a functional level in an

organization?
Strategy in Visionary Organizations

Write 3 FULL pages written using 1 inch margins, Arial Narrow font, 12 point. Citing is ASA (American Sociological Association).
article to use http://www.nytimes.com/2010/11/16/health/views/16cases.html?ref=health. and whatever else you need to use to follow the professor’s instructions below. If you have access to texts, the one below is what we are using and this sick Role is in chapter 8. more paraphrasing and only 1 or 2 quotes, but the direct quotes have to be fewer than 50 words.
Go to the article entitled “Late in Life, An Agonizing Choice over Surgery” by Barron H. Lerner, M.D. in the NY Times at http://www.nytimes.com/2010/11/16/health/views/16cases.html?ref=health.
Re-read Chapter 8 in Cockerham about Talcott Parsons’ theory of the sick role. Please submit your analysis of the validity of the theory of the sick role in this case, and where the criticisms of the theory are most valid in this case and why.
Medical Sociology, 13th ed., 2016
By William C. Cockerham
ISBN-10: 0205896413 • ISBN-13: 9780205896417

The final evaluation for this unit will build upon our discussion of Margaret Atwood’s novel as a work of speculative fiction. In this assignment, you will be asked to analyze a chosen theme by tracking it in the novel and finding examples in contemporary society.

1. Tracking: As you read Oryx and Crake, take notes about Atwood’s presentation of your selected theme.

2. Research: Find a minimum of two current news articles/ academic articles that treat your selected theme and connect to ideas presented by Atwood in her novel. Note- your articles should not explicitly be about the novel. For example, an article with the title “Environmental Degradation in Margaret Atwood’s novel Oryx and Crake” would not qualify; however, an article with the title, “Environmental Degradation in today’s world” would. The selection of appropriate and relevant articles will be critical to your success on this assignment. Do not simply select the first two articles that you find. Instead, take time to read a variety of sources and select the ones you can work with the best.

3. Reflect: Write a 4-5 page, MLA formatted, doubled spaced paper in which you present a thoughtful exploration of the theme as it is conveyed in the novel and your secondary sources. The written portion of the assignment should synthesize Atwood’s treatment of the topic with the information you have discovered in your sources as well as your analysis/ opinion of the topic.

Your paper MUST include a clear thesis statement that conveys an opinion about why Atwood presents your selected theme the way she does.

Sample- “In the novel 1984, George Orwell explores how the establishment of a totalitarian government can erode the right to privacy, instill fear in its citizens, and undermine the value of knowledge and critical thinking.”
Theme- establishment of totalitarian government
Supporting Arguments-(1) right to privacy, (2) fear, (3) devaluation of knowledge

4. Present: Deliver a 5 minute presentation using technology, in which you summarize the results of your research and thinking. Your presentation should contain appropriate citations and a Works Cited slide. Include a minimum of two discussion questions at the end of your presentation.

General Notes:
• More sources will not necessarily ensure a better mark, as I will be examining the depth of your treatment, not just the breadth.
• You should use a formal, academic writing style.
• Remember that you are writing this assignment about a piece of literature for an English class. Therefore, sound literary analysis is expected. Make sure you are balancing comments about society with analysis of the novel.

Submission requirements(read carefully- I will not be repeating)

Hard copy of Theme Response (use a duo tang, if necessary)
1. Final Theme Response
2. Works Cited Page
3. Theme Response Rubric
4. Secondary Source Articles (printed off)

Turnitin
1. Final Response and Works Cited page
2. Any notes used during presentation

Presentation
1. Tech presentation (via Schoologydropbox, which I will set up)
2. Any notes used while speaking- hard copy after presentation)

Theme Choices:

Environmental degradation and climate change
Population Growth and Resources
Genetic Engineering
Society’s Obsession with Youth and Beauty
Loneliness and the Value of Human Interaction
Corporate control and greed
Human Trafficking and Commodification
Ethics and Science
The purpose of education/ value of the arts
Objectification and Exploitation of Women
Power of Media/ Access to and Reliability of Information
Division of Economic Classes
Fear and Security
Society’s desensitization towards violence
Privacy
Eugenics
Animal Rights
Checks and balances to power

 

English
Please respond to BOTH of the following prompts:
– Identify something that is important to you–personally, professionally, or academically–that you can do now with reading and writing that you couldn’t do before this class started.
– Discuss what has changed about your reading and writing process, or what has changed about your attitude towards reading and writing, or what has changed about your understanding of critical reading, writing and rhetoric that may have led to this new ability. Refer to specific class activities and assignments for illustration.

 

skills analysis and personal development plan

You have been successful in securing the placement/role that you applied for. Your new line manager has asked you to produce a personal development plan for two skill areas where you feel further development would be of benefit. To help your line manager understand the skill areas he/she has asked you to produce a short introduction to your plan explaining the relevance and contribution of each skill area to HR practice. Your introduction should include:
An overview of each skill area, demonstrating its importance to HR professional practice, with particular reference to the CIPD map.
A critical review of each skill area and your own strengths and weaknesses in relation to it, using appropriate models and theories to support your analysis.
Your personal development plan should cover a 3 month period and include information about how you can develop your skills in each area.

Information Systems and Management
Mobile platforms provide numerous actors with a location for developing new revenue streams. Strategies currently used in digital platforms such as mobile operating systems and app stores can have a profound effect on value appropriation in the ecosystem. Describe three platform strategies that are prevalent in the current industry, and the effect these have on value appropriation for sellers.

Create a character of your own. Many writers choose their characters from people they actually know, which helps greatly in making them round, true-to-life characters. You may wish to do the same thing. Then write a narration in which your narrator general describes a passage of time and then focuses sharply on specific incidents. You will not have time to write a novel, of course, but you should be able to include at least two incidents that will develop your character. Your total length should not be more than a couple of pages.
Your grade will be based primarily upon your ability to handle the skill of narrative detail well. Remember to SHOW what the character is like through the character’s words and actions; don’t TELL us what the character is like.
Hint: Many writes not only choose their characters from people they know in real life, they also create incidents from events they have witnessed in real life, changing the details as they see fit to make the story turn out they way they want. For example, the novelist Phillip Roth had a number of girl friends over his life, and each one of them could expect to see details of her life with him appear in his next novel after the relationship was over.

Instructions from the Professor are below. “Zara: Fast Fashion” (HBS). Same format as my last order (81646214)

Prepare the Case
1. Read and examine the case thoroughly

2. Focus your Analysis:
a. Identify two-five key problems.
b. Why do they exist?
c. How do they impact the organization? d. Who is responsible for them?

3. Uncover possible solutions from a strategic management point of view, your experiences in business, etc.

4. Select the best solution.

Drafting the case
1. Introduction: Identify the key problems/issues in the case

2. Background-Set the scene: background information, relevant facts and most important issues to resolve

3. Alternatives:
a. Outline possible alternatives(not necessarily all of them)
b. Explain why alternatives were rejected c. What were the constraints/reasons for rejection
d. Why are alternatives not possible at this time?

4. Proposed Solution:
a. Provide one specific and realistic solution b. Explain why you chose this solution

Сrеаtе а BРМN diаgrаm fоr thаt рrосеss using Visiо

-Select a process that makes sense for ADC

Create a BPMN diagram for that process. Highlight critical areas of this process that
need

consideration in system development