Subject: Marketing

 

Please write one page for each question
You are now leading your marketing team to begin the essential function of environmental scanning. As such, you are to present a discussion that

addresses the environmental forces that affect not only the organization but also suppliers and customers.
These environmental forces are fundamental and fall into five categories:

1) Social

2) Economic

3) Technological

4) Competitive

5) Regulatory

How will some or all of these environmental forces present foreseeable or unforeseeable challenges to your marketing strategy? Fully explain.

In alignment with question one, you are now to commence necessary data collection that will be used to analyze the environment. As such, present some

ideas that you think will be appropriate to the data collection and application process. What strategies might you use? How will you interpret the data?

How will you apply the data in light of current marketing trends in your industry? Fully explain.

How will some or all of these environmental forces present foreseeable or unforeseeable challenges to your marketing strategy? Fully explain. -1 page

In alignment with question one, you are now to commence necessary data collection that will be used to analyze the environment. As such, present some

ideas that you think will be appropriate to the data collection and application process. What strategies might you use? How will you interpret the data?

How will you apply the data in light of current marketing trends in your industry? Fully explain.- 1 page

it’s one paper, no need for two title pages

 

Lab 22: Catalysts

231
Lab 22: Catalysts
Introduction
Why do bubbles form when you put hydrogen
peroxide on a wound?
Ouch! You just scraped your knee. After you hobble to a sink
to wash it off, you apply some hydrogen peroxide. Small bub‐
bles start forming almost immediately. Why? The reason is
because blood and tissue contain a certain enzyme that accel‐
erates the decomposition reaction of hydrogen peroxide
forming oxygen gas and water. The enzyme is a biological
catalyst. When there is a need for speed in a reaction, using a
catalyst is often the best method.
Many chemicals the human body needs are made within the
cells. This means the human body has a need for super‐fast
chemical reactions. A high reaction temperature or a large
concentration of the reactants will often sufficiently speed up
a reaction in the laboratory. But our cells cannot rapidly increase their temperature or suddenly increase the availability of
certain chemicals. Instead, the human body uses catalysts. A catalyst is a substance that speeds up a reaction, but is not
consumed during the reaction. Biological catalysts are called enzymes. There are many different types of enzymes, and
each type speeds up a certain reaction your body needs to have happen right then! Without catalysts your body could not
do even the simplest task.
Reactions have a minimum amount of energy required to occur. This is called the
activation energy. A catalyst will lower
the activation energy by requiring less energy for the reaction to occur. Chemists cannot always speed up a reaction by
changing the usual variables, and reactions that take a long time are seldom very useful. For this reason, chemists often
add catalysts to speed up reactions.
After a chemist decides to use a catalyst, there are several things that have to be studied. One of the biggest challenges is
finding the ideal catalyst for a particular reaction. Frequently several catalysts are found that will work, and they are com‐
pared to determine which is best. Some of the factors that a chemist will take into consideration include the desired speed
of the reaction, the cost of the catalyst, how long the catalyst will work, and if it is toxic or harmful to the environment.
Another characteristic to consider is a catalyst’s phase. A
heterogeneous catalyst is in a different state of matter (phase)
than the reactants when it is applied, while a
homogeneous catalyst is applied in the same phase. Generally, homogeneous
catalysts will react faster, but heterogeneous catalysts are easier to separate from the products.
In addition to the enzymes in blood and tissue, there are several other catalysts that can be used to accelerate the reaction
to decompose hydrogen peroxide into water and oxygen gas. Manganese dioxide, many fruits and vegetables, household
bleach, and even soil can all be used to catalyze this reaction. A piece of a carrot put into a solution of hydrogen peroxide is
an example of a heterogeneous catalyst, as the carrot is in a solid phase and the hydrogen peroxide is in a liquid phase. If
Figure 1: Adding a catalyst can drastically speed up the rate
of a chemical reaction. Catalysts play a direct role in the envi‐
ronment and in biology, and are often used in industrial ap‐
plications for food processing and chemical refinement.
Concepts to explore:
 Evaluate different catalysts to determine which one is the best choice
 Illustrate the differences between using heterogeneous and homoge‐
neous catalysts
 Demonstrate how varying quantities of a catalyst affect the reaction
232
instead the carrot is made into a juice and added to the hydrogen peroxide solution, it is a homogeneous catalyst since it is
then in the liquid phase.
Chemists also have to determine the optimal amount of a catalyst present in the reaction. If a catalyst is very expensive,
toxic, or hard to remove from the product, they may use the least amount of catalyst that will work. If instead there is a
need to have the reaction happen more rapidly, a chemist may choose to add more catalyst. There is a point however,
where adding more catalyst will not increase the reaction rate. This is because there is as much or more catalyst than the
limiting reactant.
Pre‐lab Questions
1. What is a catalyst?
2. If you continue to add more catalyst will the speed of a reaction always continue to increase? Explain your
answer.
Lab 22: Catalysts
233
3. In this lab you will produce oxygen and water from hydrogen peroxide (H2O2). Write a balanced reaction
equation for this reaction.
4. What causes the bubbles to form in this reaction?
5. The exhaust gas from car engines pass through catalytic converters that contain very small amounts of solid
platinum, palladium, and rhodium catalysts. Are these metals homogeneous or heterogeneous catalysts?
Lab 22: Catalysts
234
Experiment: Reactions with Catalysts
In this laboratory exercise, you will evaluate carrots, tomatoes, yeast, and soil as catalysts to decompose hydrogen peroxide.
You will also observe the differences between using a piece of carrot or carrot juice as a catalyst for this reaction. Finally, you
will observe the effects of adding different amounts of carrot juice on the reaction rate.
Procedure
Part 1: Comparison of Different Catalysts
1. Place 11 test tubes in the test tube racks.
2. Use the permanent marker to label 5 of the test tubes
C, T, D, and Y, symbolizing carrot, tomato, soil, and
yeast.
HINT: It’s best to clearly label glassware to prevent cross contamination.
3. Mix 100 mL warm water (45⁰C) with one packet of yeast in a 250 mL beaker. Stir with the stir rod until dis‐
solved.
4. Use a 10 mL graduated cylinder and a pipette to add 3 mL of hydrogen peroxide to EACH of the 5
labeled
test tubes.
5. Carefully add a small piece (approximately 1 cm
2) of carrot to the test tube labeled C, and a small piece of
tomato to the test tube labeled
T. Add a similar small amount of soil to the test tube labeled D.
6. Measure 3 mL of yeast solution into a clean 10 mL graduated cylinder. Slowly add the yeast solution to the
test tube labeled
Y. Swirl until all bubbling and foaming stops. This will indicate the completion of the reac‐
tion.
7. Record observations for each of the reactions in the Initial Observations column in Table 1 in the Data sec‐
tion. Let the reactions continue until the end of the next part of the procedure.
Part 2: Catalyst Quantity Comparison
7. Use a permanent marker to label the 6 remaining test tubes, 1, 5, 10, 1A, 5A, and 10A.
Lab 22: Catalysts
Materials
Safety Equipment: Safety goggles, gloves
11 test tubes 250 mL beaker
10 mL graduated cylinder Stir rod
Hydrogen peroxide (H
2O2) Soil

Yeast Warm water (45⁰C)*
3 Droppers (pipettes) Small piece of a carrot*

2 Test tube racks Small piece of a tomato*
*You must provide

235
8. Fill test tube 1A, 5A, and 10A with 1 mL, 5 mL, and 10 mL of yeast solution respectively.
9. Use a 10 mL graduated cylinder and pipette to add 1 mL of hydrogen peroxide to the test tubes labeled
1, 5,
and
10.
10.
Simultaneously (or as close to the same time as possible) pour the yeast solution from test tubes 1A, 5A,
and
10A into the corresponding test tubes 1, 5, and 10 containing the hydrogen peroxide.
11. Record your observations of the three reactions in Table 2 of the Data section.
HINT: Be sure to note obser‐
vations both of similarities and differences in the bubbling and foaming among the reactions.
12. Return to the test tubes in Part 1 and make final observations. Record your observations in the Final Obser‐
vations Column in Table 1 of the Data section.
Data

Type of
Catalyst
Initial Observations Final Observations
Carrot
Tomato
Soil
Yeast

Table 1: Catalyst comparison observations
Lab 22: Catalysts
236

Amount of
yeast
Observations
1 mL
5 mL
10 mL

Table 2: Catalyst quantity observations
Post‐lab Questions
1. Classify each catalyst you used as homogeneous or heterogeneous.
Homogeneous catalysts:
Heterogeneous catalysts:
2. Which catalyst made the reaction go the fastest? Is it a homogeneous or heterogeneous catalyst?
Lab 22: Catalysts
237
3. Which catalyst would be the easiest to remove from the water that was formed? Is it a homogeneous or het‐
erogeneous catalyst?
4. Which amount of yeast solution you tested would be the best to use? Explain your answer.
Lab 22: Catalysts

Cloud Computing

Choose a company, one that you are familiar with or, hypothetical and without revealing too much information; the company chosen will be used

throughout the course. Complete the following:

1. What are some of the benefits and challenges of cloud computing based on your research?
2. Give a brief description of the company and how cloud computing could benefit the company.
3. What services, platforms, and protocols should be offered with cloud computing?
4. Describe these services and the benefits of using each of these services.
5. In addition, explain any risks, or concerns of risks, for utilizing these services within the cloud.

Predictors of Candidate Success

 

Using assessment techniques to produce information about job applicants should not be the end of the evaluation process. It is important to understand

the relative value of the assessment techniques used in terms of predicting applicants’ success on the job.

Please check this links:
https://vimeo.com/46379384
http://employmentlawchannel.com/?p=170&_sm_au_=iVVbf6WSjR5STtVn
http://www.nolo.com/legal-encyclopedia/written-employment-contracts-pros-cons-30193.html?_sm_au_=iVVbf6WSjR5STtVn

Please, answer the fallowing question when you write your paper:
1.Discuss predictors of applicants’ success.
2. Identify and explain predictors of applicant’s success for an industry or profession of interest to you.

 

Please write the paper between 450-600 words in length.

SEC Staff Accounting Bulletin No. 99

Materiality Assignment

This assignment requires that you log onto the Securities and Exchange Commission’s web site (www.sec.gov). Once you are on the web site, scroll down to the section labeled “Staff Interpretations” and then click on the link titled “Staff Accounting Bulletins.” Then, on the next screen you should scroll down until you see the link to “SAB No. 99”, dated August 12, 1999. Click on the SAB 99 link. Use this document to answer the questions noted below. If you have any trouble with the above instructions, try this address to locate SAB No. 99: http://www.sec.gov/interps/account/sab99.htm.

Read SAB No. 99 to answer these questions:
 Who is responsible for issuing Staff Accounting Bulletins?
 What types of companies does SAB No.99 apply to?
 What is the main purpose of SAB No. 99 (e.g., Why did the SEC deem it necessary to issue the SAB?)?
 What does SAB No. 99 conclude about the use of a numerical threshold in establishing materiality? How should such a threshold be used?
 Briefly summarize in your own words the FASB Statement of Financial Accounting Concepts No. 2 definition of “materiality.”
 In assessing the “total mix” of information surrounding a misstatement, what does the Staff of the SEC believe management and an auditor should consider?
 Give two examples from SAB No. 99 of a quantitatively immaterial misstatement that might be deemed “material” from a qualitative perspective.
 Assume that you found a misstatement in inventory that you believe materially overstates inventory and total assets. Then, assume that you found a second misstatement that you believe materially understates accounts receivable and total assets by approximately the same amount as the inventory misstatement. How does SAB No. 99 address management’s and the auditor’s ability to let the two misstatements offset one another without either misstatement being corrected in the financial statements?

Business Plan

Management Majors:

Develop a business plan for a start-up company that plans to sell a product or service in a local market, in a national market, or on the Internet.

Select one of your favorite products as the basis for the company, or invent a product.

Create a business plan for your hypothetical start-up company in which you do the following:

Note: You are required to utilize both the attached “Business Plan Template” and the attached “Financial Plan Template” in creating your business

plan. If the attached templates are not completed and submitted, your work will automatically be returned to you without being evaluated.

A. Write an executive summary (suggested length of 1–2 pages) in which you do the following:

1. Identify the company’s name and location.

2. Describe the mission of the company.

3. Discuss two business goals in support of the company’s mission.

4. Discuss three keys to success for the company.

B. Write a company summary (suggested length of 4–6 pages) in which you do the following:

1. Describe the history of the industry in which the company will operate.

2. Identify the legal form that the company will take.

3. Describe the location and type of facilities needed for the company.

4. Describe the management structure, including key positions and specific responsibilities.

5. Describe the products and services offered by the company.

C. Develop a market analysis (suggested length of 3–5 pages) in which you do the following:

1. Describe the target market for the company’s products and services, including the specific location, demographics, etc.

2. Complete an industry analysis for the company, including current trends and statistics.

3. Complete a four-square SWOT analysis for the company in which you do the following:

a. Identify three strengths, three weaknesses, three opportunities, and three threats.

b. Explain each of the identified strengths, weaknesses, opportunities, and threats.

D. Develop a market strategy (suggested length of 3–6 pages) in which you do the following:

1. Discuss each of the four Ps of marketing as they relate to the company’s products and services.

2. Develop a price list for the company’s products and services.

3. Develop a promotional strategy including specific tasks, target dates, and responsible parties.

4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.

Note: The sales forecast will be used as the basis for your revenue in your financial statements.

E. Develop an implementation strategy (suggested length of 3–6 pages) in which you do the following:

1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.

2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the

success of the company in meeting milestones.

F. Calculate and develop the financial statements and projections (suggested length of 2 pages) for the first year of business by doing the

following:

1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.

2. Develop a forecasted balance sheet for the end of year one.

G. Write a financial report (suggested length of 1–2 pages) in which you do the following:

1. Summarize the financial projections and the assumptions used in estimating the financial statements.

2. Describe the company’s financial position at the end of the first year.

3. Describe the company’s initial and future estimated capital/investment needs.

H. When you use sources, include all in-text citations and references in APA format.

Business Studies

 

Week 5 Assignment Instructions

Prepare answers to the following chapter-end Critical Legal Thinking Cases from this week’s reading.
• Case 16.1: Specific Performance on page 278
• Case 18.7: Goods or Service on page 313
Your responses should be well-rounded and analytical, and should not just provide a conclusion or an opinion without explaining the reason for the choice.
For full credit, you need to use the material from the week’s lectures, text, and/or discussions when responding to the questions. It is important that you

incorporate the question into your response (i.e., restate the question in your introduction) and explain the legal principle(s) or concept(s) from the

text that underlies your judgment.
For each question, you should provide at least one reference in APA format (in-text citations and references as described in detail in the Syllabus). Each

answer should be double spaced in 12-point font, and your response to each question should be between 300 and 1,000 words in length.

• Case 16.1: Specific Performance on page 278
• 16.1 Specific Performance The California and Hawaiian Sugar Company (C&H), a California corporation, is an agricultural cooperative owned by 14

sugar plantations in Hawaii. It transports raw sugar to its refinery in Crockett, California. Sugar is a seasonal crop, with about 70 percent of the

harvest occurring between April and October. C&H requires reliable seasonal shipping of the raw sugar from Hawaii to California. Sugar stored on the ground

or left unharvested suffers a loss of sucrose and goes to waste.
• After C&H was notified by its normal shipper that it would be withdrawing its services at a specified date in the future, C&H commissioned the

design of a large hybrid vessel—a tug of a catamaran design consisting of a barge attached to the tug. After substantial negotiation, C&H contracted with

Sun Ship, Inc. (Sun Ship), a Pennsylvania corporation, to build the vessel for $25,405,000. The contract gave Sun Ship one and three quarter years to build

and deliver the ship to C&H. The contract also contained a liquidated damages clause calling for a payment of $17,000 per day for each day that the vessel

was not delivered to C&H after the agreed-upon delivery date. Sun Ship did not complete the vessel until eight and one-half months after the agreed-upon

delivery date. Upon delivery, the vessel was commissioned and christened the Moku Pahu.
• During the season that the boat had not been delivered, C&H was able to find other means of shipping the crop from Hawaii to its California

refinery. Evidence established that actual damages suffered by C&H because of the nonavailability of the vessel from Sun Ship were $368,000. When Sun Ship

refused to pay the liquidated damages, C&H filed suit to require payment of $4,413,000 in liquidated damages under the contract. Can C&H recover the

liquidated damages from Sun Ship? California and Hawaiian Sugar Company v. Sun Ship, Inc., 794 F.2d 1433, Web 1986 U.S. App. Lexis 27376 (United States

Court of Appeals for the Ninth Circuit)

• Case 18.7: Goods or Service on page 313

18.7 Good or Service Frances Hector entered Cedars-Sinai Medical Center (Cedars-Sinai), Los Angeles, California, for a surgical operation on her heart.

During the operation, a pacemaker was installed in Hector. The pacemaker, which was manufactured by American Technology, Inc., was installed at Cedars-

Sinai Medical Center by Hector’s physician, Dr. Eugene Kompaniez. The pacemaker was defective, causing injury to Hector. Hector sued Cedars-Sinai Medical

Center under Article 2 (Sales) of the UCC to recover damages for breach of warranty of the pacemaker. Hector alleged that the surgical operation was

primarily a sale of a good and therefore covered by the UCC. Cedars-Sinai Medical Center argued that the surgical operation was primarily a service and

therefore the UCC did not apply. Who wins? Hector v. Cedars-Sinai Medical Center, 180 Cal.App.3d 493, 225 Cal.Rptr. 595, Web 1986 Cal. App. Lexis 1523

(Court of Appeal of California) What is the public policy that supports the mixed sale doctrine?

 

 

 

Policy Making

 

Policy Making

-Describe the issue as it is faced by both state and local policymakers, including the influence of
lobbyists and public interest groups. -Explain how the issue is currently being addressed in different
states across the country. -Identify and explain the moral and ethical arguments on both sides of the
issue in an unbiased manner, as well as safety concerns expressed by law enforcement and child
protective services. -Discuss how public sector morals and ethics vary among demographic locally,
statewide, and across the country. Propose a solution to this issue that you in the role of policymaker
would be willing to defend publicly and explain your decision-making process.

 

 

 

Western Civilization I

Roman Empire Essay

Directions: Write a well-organized essay that includes an introduction, several paragraphs addressing the task below, and a conclusion.

You do not need more than your syllabus and textbook. Internet and other literary sources are welcome, but not required. Your paper must

be at least 4 pages typed, double-spaced, 1” margins around.

Thesis Statement: stating the main point of the paper, this is your first sentence of the introduction.

Introduction: Introduce your topic.
• Your first sentence is the thesis statement (above)
• Interpret, “The same conditions always produce the same results.”
• Briefly explain what you will discuss in your paper (see body)
• Conclude with a sentence similar to your thesis statement.

Body: be sure to answer each of these tasks. You should have one paragraph for each.

• Explain how Rome rose to power and order in Italy.
• Describe the prosperity and achievements of the Romans.
• Explain how the Romans declined and fell from greatness.

Conclusion: Wrap-up your topic.
• thesis statement (above)
• Briefly explain the lessons of the Romans for America today. Also, briefly explain why this knowledge is important for anyone

living in America today.
• Explain how, “The same conditions always produce the same results.” connects to the rise, achievement, and fall of Rome and for

civilizations today.
• Conclude with a sentence similar to your thesis statement.

THEMATIC ESSAY
GRADING RUBRIC

Score of ‘A’:
•Shows a thorough understanding of the themes
•Addresses all aspects of the tasks found in the body paragraphs
•Shows an ability to analyze, evaluate, compare, and/or contrast issues and events
•Richly supports essay with relevant facts, examples, and details
•Is a well-developed essay, consistently demonstrating a logical and clear plan of organization
•Introduces the theme or problem by establishing a framework that is beyond a simple restatement of the
task and concludes with a summation of the theme or problem

Score of ‘B’:
•Shows a good understanding of the themes
•Addresses all aspects of the tasks found in the body paragraphs
•Shows an ability to analyze, evaluate, compare, and/or contrast issues and events
•Includes relevant facts, examples, and details, but may not support all aspects of the task evenly
•Is a well-developed essay, demonstrating a logical and clear plan of organization
•Introduces the themes by establishing a framework that is beyond a simple restatement of the
task and concludes with a summation of the theme or problem

Score of ‘C’:
•Shows a satisfactory understanding of the themes
•Addresses most aspects of the tasks or addresses all aspects in a limited way
•Shows an ability to analyze or evaluate issues and events, but not in any depth
•Includes some facts, examples, and details
•Is a satisfactorily developed essay, demonstrating a general plan of organization
•Introduces the themes by repeating the task and concludes by repeating the theme or problem

Score of ‘D’:
•Shows limited understanding of the themes
•Attempts to address the tasks found in the body paragraphs
•Develops a faulty analysis or evaluation of issues and events
•Includes few facts, examples, and details, and may include information that contains inaccuracies
•Is a poorly organized essay lacking focus
•Fails to introduce or summarize the themes

Score of ‘F’:
•Shows limited understanding of the themes
•Lacks an analysis or evaluation of the issues and events
•Includes little or no accurate or relevant facts, examples, or details
•Attempts to complete the task, but demonstrates a major weakness in organization
•Fails to introduce or summarize the themes
* Fails to address the themes, is illegible, or is a blank paper

BUS4015, Unit 6 Assignment 2, GRAND STRATEGY MATRIX

 

BUS4015, Unit 6 Assignment 2, GRAND STRATEGY MATRIX
You will then see the active courses outlined in big blue bold letters:

BUS4014 – Operations Mgmt for Competitive Advantage
BUS4015 – Strategic Plng & Implement
BUS4016 – Global Business Relationships

You will click on the subjects to access the Unit Assignments. It is there you will find all the information, links, and instructions. Each week is a new

unit. For example, you will click on “Unit 2” for these weeks assignments.

If you scroll down on the left-side you will see “Course Tools” to complete the assignment, including a link directly to the VitalShelf Bookstore/Library.

You can access the course books through that option.

Lastly, if you back the beginning where the courses are outlined in big blue bold letters – at the top of the page – you can access the library and other

resources.

 

======================================================

[u06a2] Unit 06 Assignment 2
GRAND STRATEGY MATRIX

Resources

Grand Strategy Matrix Scoring Guide (see attached) – Use it’s headings to write the paper (left corner, bold black letters).

You will continue with COWI as the company (see all attached files for COWI) and use the internet, if you cant find the material in the courseroom.

Based on the information you submitted for the Unit 5 Developing Alternative Strategies assignment, and assess whether you are in a weak or strong

competitive position.
Also, determine if the market growth is rapid or slow.

Compare your strategies to the quadrant strategies and write a half-page summary on the differences and changes you identify.

Make recommendations in your summary based on your observations. Submit your summary as an attachment in the assignment area.