Author: admin

 
For the paper, the following headers must include the following:

Question:
Jetblue Airways, should the corporate communications team at JetBlue have arranged to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the company’s repuatuation? Please see the Jetblue case study (uploaded). The casestudye begins on page 102. The name of the textbook is below.

Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.

Answer:
I am required to conduct research using the school’s library to respond to the question. I will find 4 articles by 4 different authors to help you answer the question above. All of the articles I provide will have been published within the past 5 years. An answer to the question must be based upon a full analysis of the research and must be fully grounded in the research. Compare and contrast at least 4 articles I provide you, all four of which must be utilized in your answer. You pick the four that are most appropriate from the uploads.

Also, use the textbook Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.

This paper must be formatted in APA format, written in third person, and must include only primary research (from academic/peer-reviewed journals). Refer to the APA Manual for formatting guidelines.

Suggestions I plan to use are the Harvard Business Review, Academy of Management Journal, Academy of Management Review, Journal of Management Studies, etc.

Biblical integration:
Provide integration of a biblical concept that supports the answer to the Case Study question.

The Bible. NIV, KJV, and NKJV are all acceptable for use in this course.

References:
Using current APA format, list all references used in the response.

 
ESSAY.
Maximum length for the assignment is 3,000 words, excluding list of references, figures, diagram and tables. Submission 16th December deadline 16.00.

The report presentation should be in clear professional report format. Word-processed or typed material is compulsory and marks are awarded for presentation.

The assignment is:

a) Identify an organisation; prepare and assess the blueprint of its service delivery process to highlight identifiable strengths and weaknesses.
b) Assess the extent that an organisation’s current “process” enables different “customer value propositions” relevant to a range of customer segments to be developed.
c) Advise the senior management team about the implications of this analysis in relation to choosing either a transactional or a relational business model. Be clear about the potential benefits and limitations of recommending either approach.
NB. It is advised that in selecting an organisation that you chose one which has a strong service orientation and where you can access information relevant to building a blue print.
Assessment Criteria for Coursework:
Notes:
You must select one service organisation type from the following list:
[1] Dental Clinic
[2] Hotel
[3] Car Hire
Key Specifications and Requirements:

1. Assignment is to be written in professional report format.

2. Assignment length – 3000 (not including cover page, executive summary, contents, data charts, references and appendices. Mark penalties will be applied in accordance with HUBS guidelines.

3. In selecting an organisation consideration should be given to how much information can be gained to enable a detailed blue print to be generated.

4. You must acknowledge any factual sources of information and include references to ideas, assertion or concepts used in your discussion. Failure to adequately referencing resources is treated as plagiarism under regulation of The Business School, University of Hull.

5. You must use Harvard Referencing System to state any factual sources of information in the text and the list of references. You can find further detail in the Business School Study Skills Handbook.

6. It may help to have someone read through your assignment in draft form, to detect any grammatical errors, spelling mistakes, typing errors or confusion in your use of language. Careless work rarely achieves top marks and good presentation can help a strong argument to be understood more easily.

7. Content Requirement, students must demonstrate:
• Knowledge of the subject area in question.
• The ability to search out additional (relevant) material to that given in the lecture.
• The ability to marshal material into logical and coherent lines of reasoning in a critical and analytical fashion.
• The ability to inform the reader whilst answering the question.
• The ability to acknowledge the contribution of others with accurate and appropriate referencing (use Harvard Referencing System).
8. The use of web based resources which summarise primary sources for example Wikipidia are seen as an inappropriate and will not be accepted as a valid source in support of your work.
Services Marketing Coursework Marking Criteria

GRADE
CRITERIA
(Equally Weighted) Less than 40 40 – 49 50 – 59 60 – 59 70+

Effective Application of Concepts Limited range of concepts; ideas unfocused.
Some superficiality in treatment of the topic; services/industrial marketing concepts not deployed to any great depth, or effect Shows acquaintance with and understanding of key concepts and ability to apply them Solid knowledge of concepts and their effective application demonstrated Excellent knowledge of, and credible application of, concepts and frameworks
Analytical Work
Unsupported arguments; little use of relevant material; descriptive and without critical analysis. Appropriate organisation; some evidence of understanding of ideas and ability to relate ideas and to project material; mainly descriptive with limited attempt at critical judgement. Ideas organised and grouped into a coherent argument; use of project material to support argument; some critical analysis, limited appraisal of implications. Critical review and synthesis of case material; coherent, realistic and well-supported argument; insightful use of personal ideas and experience Systematic, thorough, well-supported analysis; evaluation and discussion of implications.
Depth of Engagement with the Case Study
Shows weak or poor acquaintance with project
Some evidence of research into the project

Shows basic grasp of main issues in target organisation

Competent and systematic coverage of project context
Shows very thorough engagement with and thorough understanding of all relevant project data

Module learning outcomes – assessment mapping
Module outcomes
Learning outcomes The module has the following Learning Outcomes:
• 1: a. Select and explain theories of services marketing and management that are complex, coherent and detailed and are at, or informed by, the forefront of the subject and professional practice.
• 2: b. Demonstrate breadth and depth of awareness, and understanding of issues at the forefront of services marketing and management.
• 3: c. Make judgments by critical analysis and evaluation in relation to unpredictable and complex literature and situations
• 4: d. Devise and sustain an argument supported by significant evidence and use of quality and contemporary literature sources in the subject of services marketing and management
• 5: e. Convey complex information effectively in written/spoken English which is accurate, appropriate, and has clarity whilst demonstrating command of grammar, syntax, vocabulary-choice and style which is appropriate to a services marketing and management context.
• 6: f. Identify and solve complex service related problems in both business-to-business and business-to-customer service contexts by identifying the main characteristics of the problem
• 7: g. Select, justify and use appropriate theoretical approaches from services marketing and management literature, including those at the forefront of the subject and in professional practice.
Module outcomes Assessment method 1 Assessment method 2
(1) X X
(2) X X
(3) X X
(4) X
(5) X X
(6) X
(7) X X

Assessment criteria and performance descriptors for examinations
Please refer to the above assessment detailed information

Overlong Assessments

There is no penalty for submitting an assessment that is under the published word-length; as, by not using the full word-length, you may effectively penalise yourself. If, on the other hand, you do submit an assignment that is in excess of the published word-length, then the mark you are awarded will incur the following penalties:

Amount over word limit Penalty
10-20% 10% reduction in mark
More than 20% Mark of 0 awarded

 
a 1,000+ word MLA-format paper based on Aaron Swartz and Brian
Knappenberger’s documentary The Internet’s Own Boy (2014). The paper is due November 16th
2015. Begin gathering your own sources relevant to your personal understanding of the film into
a preliminary bibliography (there’s a sample on Blackboard) including at least ten items on a
topic of personal interest to you pertaining to the case of Aaron Swartz. A bibliography and a
provisional thesis are due on November 9th.

 
Choose ONE question from the list below. Essays should be 2500 words in length. DO NOT write significantly more or less than 2500 words. Use contemporary examples to support your argument.
1-To what extent do media have effects? Discuss with reference to different behaviourist perspectives on the media-audience relationship.

2-‘The medium is the message’ (McLuhan 1964). Explain McLuhan’s statement in relation to modernity and evaluate its usefulness for understanding TWO media technologies.

3-Assess the strengths and weaknesses of different structuralist theories in their capacity to shed light on media production and consumption?

4-To what extent has the rise of communications media affected patterns of social interaction? Consider at least THREE interactionist perspectives in your answer.

5-Discuss the ways in which feminist theories have informed a contemporary understanding of media and gender. Consider at least TWO feminist perspectives in your answer.

6-“The Orient that appears in Orientalism is a system of representations framed by a whole set of forces that brought the Orient into Western learning, Western consciousness, and later, Western empire” (Said 1995: 202-203). In what ways might Orientalism still persist in today’s political economy of global media?

7-‘Today’s media-saturated, information society is best theorised in terms of postmodernity.’ Critically respond to this statement by evaluating and comparing at least TWO postmodernist perspectives.

8-“Popular culture is made by the people, not produced by the culture industry” (Fiske 1989: 24). Critically explore different arguments concerning the power of media consumerism.

9-Critically evaluate whether media technologies make consumers ‘redundant as producers’ (Adorno and Horkheimer 1973) or enable consumer empowerment given their mass reproducibility (Benjamin 1973).

 
Formal Writing Assignment #: The Argument Essay

The argument essay is the most common type of writing assignment that college students will encounter throughout their academic careers. While there are different variations of the argument essay, the overall foundation is always the same: the writer is tasked with investigating an issue, taking a stand on the issue, and finding and incorporating a multitude of evidence in a logical manner to support the overall claim.
The argument must be specific, reasoned, detailed, and supported with a variety of evidence. Furthermore, a well-written and researched argument essay focuses on what is the right side of a particular issue. In short, an argument essay must be logical from beginning to end.

This assignment contains two parts:
Part 1: Write a 4-6 page argumentative essay on your chosen topic. Choose a side and stick to it throughout your article. Use at least 2 sources that appeal to authority (Ethos) and 1 source that appeal to emotion (Pathos). You will be graded on the following criteria:

1. Thesis – 10%
2. Structure (Argument, reason and evidence are clearly presented) – 20%
3. Major elements (Transition, topic sentences, introduction and reflection on your sources, use of Ethos, Pathos and Logos) – 25%
4. Research – 15%
5. Conventions (grammar, citation format, heading, etc.) – 10%