Impact of Corporate Social Responsibility on customer buying behavior and brand value

Impact of Corporate Social Responsibility on customer buying behavior and brand value in FMCG
FMCG means Fast Moving Consumer Goods
Standard required: International journal standard like Elsevier/sage etc. ;
Questionnaire: Yes (should be provided with author name and paper taken from details);
Statistical calculations: SPSS software should be used and require calculation worksheet;

 

 

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