This weeks assignment will require you to think about Jim’s Gyms current customers and its potential future customers (either new or poached from the competitors). Develop a customer service plan that will help Jim’s Gyms maintain their current base of existing customers. What are some tactics you can employ so as to not lose any (more) customers.
Part 2 is to develop a new/or revise the old lead generation plan and incorporate a lead conversion plan. What are your sales goals? How will you achieve them? How will you measure them? How will you reward/punish those who do/not accomplish their goals? Remember, you’re working with commissioned sales people, their motives tend to be different tan salaried sales people. This point of distinction is very critical.