CONTENTS
1. Introduction
2. Literature Review
3. Methodology
4. Bibliography
5. Appendix
ABSTRACT
The research question(problem) – ‘HOW CAN START UP FASHION BRANDS INCREASE BRAND AWARENESS THOUGH THE USE OF SOCIAL MEDIA TO PEOPLE AGED 16 TO 30 YEARS?’
This report takes into account the increasing number of fashions brands being started up every year and the important role that social media plays to market these new products. It also analysis the issues these brands are facing and how they could improve their imagine through the use of social media.
The methods used for research on this topic are both primary and secondary. By following the code of research ethics the primary research will be carried out by using a sample of people aged between 16 and 30 years, who will be asked to fill out questionnaires related to this research.
