A. Begin by thinking about a current problem in the music industry (within the past 10 years). Choose one to focus on. Types of challenges to consider:
• Audience size and demographics for classical / jazz / art music.
• Monetizing music in the age of file sharing (how musicians can be fairly paid).
• Reimagining formal concerts to make performances more accessible.( that’s the topic I choose)
B. Now, find a creative solution and approach to this problem you just identified. Search online to find a creative solution within the past ten years from a credible news outlet such as the following major news outlets and relevant professional music magazines.
We are looking for something that has made substantial impact. Your innovation should have:
• Information detailing how this innovation has changed either the music industry itself or a particular community.
• Details on who or what has been affected by the change and HOW they’ve been affected.
• Evidence of the innovation’s impact from a credible source: include a URL to an article from a trusted major news outlet detailing the innovation and its impact. Examples must come from major newspapers/blogs or professional music magazines—NOT Wikipedia or the company’s or innovator’s own promotional material.
NOTE: We are asking you to identify new innovations and surprise us with what you find! So do NOT use these well-known innovations: The Met Opera Simulcasts, Spotify, and YouTube—think broadly and do research to find other possibilities.
