Analysis on Commercial

Write an analytical essay that draws on your description of this commerica
Begin by formulating a set of questions to ask about the wider
significance of this example of communication. Your paper needs to be more than just
descriptive of what the communication example means. It should provide critical insights into or
an argument about the importance or significance of this example to society or culture more
broadly. And it should link this to analytic frameworks from the readings (for example; historical
frameworks, frameworks for understanding how discourse functions in relations to institutional
structures or interpersonal communication, etc).
• How might you relate this communication event to other social, political, economic,
cultural, aesthetic phenomena?
• Consider what connections you might be able to make between this instance/example of
communication and other communication.
• Draw upon key concepts, theoretical or critical approaches/frameworks that we have been
covering in the course to help answer the questions that you framed about the event. Be
sure to properly cite the texts that you are drawing on, paraphrasing, or quoting
directly (engage at least 2 readings). Do this by putting author’s name, page # in
parenthesis; if you cite an author who isn’t in the reader, do the same and also list the text
in a bibliography.
• Describe some of the limits to your interpretation and/or challenges to understanding the
issues you take up.

Sources that you can cite from:
1.Raymond Williams, 1976, “Communication,” and “Media,” from Keywords: A Vocabulary of Culture and Society
2.Stuart Hall 1997 “Chapter 1: The Work of Representation,” in Representation: Cultural Representations and Signifying Practices Sage Publications.
3.Raymond Williams 1974 “The Technology and the Society” in Television: Technology and Cultural Form.
4.Michael Schudson 2003 “Media Bias (Media Effects Part 2)” The Sociology of News New York: W.W. Norton & Company.
5.Todd Gitlin 2003 “Introduction” and “Media Routines and Political Crisis” in The Whole World is Watching: Mass Media in the Making and Unmaking of the New Left University of California Press.