Write a one-page position paper (double-spaced) on whether pursuing a policy of corporate social responsibility is a useful part of a company’s competitive strategy.
Things to consider that may help you focus your paper:
Costs: Do the benefits of pursuing corporate social responsibility outweigh the costs of implementing it?
Benefits: What are the potential benefits of being socially responsible? Can this lead to an improved brand image? Can this result in long-term savings?
Consumers: Does corporate social responsibility actually matter to consumers?
Politics: Do you think corporate social responsibility can help MNCs improve relations with government around the world?
