This paper is based on the annotated bibliography on sports advertising I’ve wrote earlier. It asks for patterns and similarities in those articles I’ve talked about. It’s important to say that: this paper is limited regarding to the references and not the number of pages. For example, it could take 5-6 articles to talk about a topic in a page or even a paragraph. You can also use other online articles that support the thesis. For this order; it is alright if you can manage to use around 35 articles.