Examine the value of marketing research to organisations, drawing on relevant:
Use a standard essay format using paragraphs to structure a discussion.Do not produce a report with paragraphs following headings.Use direct quotations from reading but only where it supports a discussion and each quotation should be correctly referenced in the text.Avoid merely describing reading; where possible provide some criticism and evaluation of the material discussed. In addition, where it may support a discussion, do include reference to other work. The essay should be word processed, double spaced using 12pt text.
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