Event Legacy

Event Legacy

Title: Assignment #2: Event legacy

Details of task:
1. This assignment builds on your first assignment.
2. While there are ‘standard’ legacies that each host-city should try to meet, there are also additional ‘unique’ legacies that a host can leave behind. For example, when Germany hosted the soccer World Cup in 2006, they introduced the concept of ‘fan-miles’ where tens of thousands of fans came together in public viewing areas to watch the event on huge drive-in sized screens. This created a sense of harmony never seen before at a FIFA World Cup and created an entirely new way of ‘consuming’ a sporting event. While such a legacy can be viewed as a form of ‘social regeneration’ (e.g. the party atmosphere it created diffused the propensity for hooligan-based violence) it also serves as a ‘knowledge’ legacy (e.g. a strategy that future sporting events could also adopt).
3. Based on your research of emerging trends and/or technologies, what legacy will you try and create for the host-city you chose in Assignment #1?
4. Potential legacies can come from any of the topics from Weeks 7-12 inclusive (e.g. new ways of broadcasting the event, new ways of managing risk, new ways of boosting sports tourism, new ways of creating stadium atmosphere etc). For example, one emerging technology in the area of broadcasting an event is 3-dimensional holographs. Such a technology (if successful) could allow fans located in a distant city (e.g. Sydney) to view in a suitable public area (e.g. a Sydney sporting stadium) life-sized 3-dimensional images of a sporting event being held in Melbourne).

Criteria for Marking
The key criteria used to evaluate your work will include:
a. Research effort (e.g. at least 20 references in your reference list, every single one of which is also referenced in the body of your essay).
b. Research relevance. The key here is new or emerging trends or technologies. However, I’m not asking you to invent something entirely new. You may simply decide to take an idea or two from another context and apply it in an Olympic context. For example, could fan-miles be successfully applied in an Olympic context, particularly in the context of your chosen host-city? Could ‘standard’ tourism strategies be applied in sports tourism context? Are there new developments in Hollywood that could change the viewing experience for the Olympics’ massive TV audience?
c. Depth of understanding. Rather than try to briefly cover a wide range of potential ideas, focus on just your 2-4 best ones, and go into detail on these.
d. Practical understanding. Are your suggestions realistic?
e. Is your work free of errors in spelling, grammar, punctuation etc?

Presentation requirements: Structured essay format (e.g. an essay with sub-headings)

Structure: There is no set structure for this essay, though one possible suggestion would be:
• Introduction
• A sub-heading for each ‘new’ legacy.
• Conclusion
• Reference list.

Referencing requirements
Students are required to meet the Q Manual standards for all assignment submissions. This includes using the Q Manual in-text method for citation of sources, referencing and formatting essays and reports. The Q Manual can be accessed at:



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