Australian wool industry

Choose an organization form the wool Industry

Discussion on theory maximum 20%

This assignment is in report form with the following headings:
-Executive summary
-Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
-Comments on both Micro and Macro environmental forces affecting the company
-Brief analysis of consumer perceptions and behaviour about the brand/company
-Marketing Mix (brief discussion)
-Your comments or any recommendations

References Harvard style
Research at least 3 to 4 academic articles on the topic