SWOT ANALYSIS

 
Due Jan. 5, 2016 at noon

The assignment is to create a complete media plan/including budget for Village Surf Shop as outlined in Exercise 17.

Review all chapters, but pay special attention to Chapters 2, 4, 5, 6, 7 and 8.
The Coca-Cola case is a strong example.
Don�t forget online/social media in your planning and buying.
If you want to include guerilla marketing/PR events, price it at $25,000 per event. Explain these and indicate where and when they would take place. For the budget, just leave the total amount for guerilla/PR as a contingency.

The final product should include:

A Media Plan
1/ Executive Summary
2/ SWOT
3/ Creative Brief-Creative Strategy
4/ Media Objectives & Strategies
5/ Appendix
A Budget for a three-month campaign (as you did in Exercise 16)
Use media flight plan to assemble your budget and buying plan.
Save your data file on a usb drive (I will need to see these)
Turn in copies of Year at a Glance, Flowchart, Monthly Detail (for each month) and the Market List (these will be in the appendix)

The budget is $10 million over a three month, six month, nine-month or one year period for a national, spot or national/spot campaign. Consider your universe carefully and use your data intelligently to make your decisions.

A Budget for a three-month campaign

Use media flight plan to assemble your budget and buying plan.

Save your data file on a usb drive

Turn in copies of Year at a Glance, Flowchart, Monthly Detail (for each month) and the Market List (these will be in the appendix)
– The budget is $10 million over a three month, six month, nine-month or one year period for a national, spot or national/spot campaign. Consider your universe carefully and use your data intelligently to make your decisions.

WE ACCEPT