The influence of brand loyalty on beverages purchasing behaviour in coffee café of Thai consumers (age between 22-33)

Literature review
1. Introduction
2. Brand loyalty
3. Factor of brand loyalty (brand name, product quality, price, design, store environment, promotion, service quality
3.1 brand name
3.2 product quality
3.3 price
3.4 design
3.5 store environment,
3.6 promotion,
3.7 service quality