PLEASE WRITE THIS LETTER ON BEHALF OF THE VICE PRESIDENT OF GOOGLE TO THE CHINESE GOVERNMENT. PLEASE READ THE ARTICLE WHICH I WILL BE UPLOADING IN THE ATTACHED FILE. READ THE CASE THOROUGHLY AND THEN WRITE THIS LETTER BASED ON THE ARTCLE. HERE ARE SOME OF THE KEY POINTS WHICH I WOULD WANT YOU TO FOLLOW WHEN WRITING THIS LETTER.
Assume you are Eliot Schrage. Write his letter delivered to Chinese Premier Li Keqiang asking for assistance.
– Emphasize relationships (trust and consistency) between China and Google
Showing concerns/respect to please the government
Google as the first foreign engine in China… may be they can work further
Compromise? May be not…
what is the aim?- The goal of letter and press release it to help Google to access to China without breaking their own corporate ethics.
– We need to show concern and respect for Government. Build trust between the two.
– We need to show benefits of the relationship between Google and China for both parties.
– We need to the need for Google (search engine) to exist in China.
– We need to make sure we as Google are consistent in our information, terms of conditions, etc. to be reliable and to gain trust of China.