Case2 quetions:
1. What are the benefits of a global advertising campaign such as the Nokia 1,001 reasons described in the case?
2. What are the risks of such a campaign? Do you think Nokia is on the right track?
3. How do you assess the campaign (message strategy, slogan, visuals)? Overall, do you judge Nokia’s approach a success or a failure?4. Do you believe global advertising campaigns will become more prominent in the future? For which products or services?
Case3 quetions:
- What is ambush marketing and why is it important? Does it always work?
- What is the Li Ning affair? Who did Adidas handle the Li Ning affair?
- What are the most important lessons that emerged from the Li Ning
affair?
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