What are the advantages and disadvantages of using social media in health care marketing?

TOPIC ONE Patients are using social media sites now more than ever. Hospitals are using social media channels to answer patient questions and provide immediate customer service. Social media are becoming a part of marketing strategy.

What are the advantages and disadvantages of using social media in health care marketing?

TOPIC TWO

Although both for-profit and not-for-profit hospitals provide a certain amount of charitable services to the public, there is debate as to which provides a higher level of charitable services to its respective community.

Which type of hospital do you believe provides more charitable health care services, and why?

In your answer, be sure to provide at least 2 to 3 reasons for your choice using a specific example for each type of organization.

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