What to do:
Watch “The Future of Omni-Channel Retail: Emily Culp of Rebecca Minkoff”
This is a short video (about 18 minutes) explaining how Rebecca Minkoff strategically integrates multiple marketing channels. A link to the video is
available here: https://www.youtube.com/watch?v=IR6wGM_WAvk
Think about the organization for which you currently work and answer these two questions:
1. How does the organization integrate multiple channels to connect with customers?
2. What is a specific example of how the organization uses the large amount of customer data they have to enhance their omni-channel marketing?