Setting Product or Service Pricing- Instructions
Overview:
Write a 3-page assessment in which you identify the different methods used to set an initial price for a product or service and then describe the steps used to set the initial price.
Setting a price for a service or product can be very difficult. Patients are now checking to see prices on certain nonemergent services before having them performed. Patients also check prices on medications before they have prescriptions filled. It is important to understand the different methods for setting an initial price for a product or service.
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- Competency: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
- Identify methods to set an initial price for a product or service.
- Competency: Analyze competitive forces in the market place in determining strategy.
- Describe steps to set an initial price for a product or service.
Suggested Resources (Not Required):
Internet Resources
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- Centers for Medicare & Medicaid Services: Medicare.gov. (n.d.). Find a hospital. Retrieved from http://www.medicare.gov/hospitalcompare/search.html
- American Hospital Directory. (2010). Retrieved from http://www.ahd.com
- Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). (2010). Retrieved from http://www.hcahpsonline.org/home.aspx
Instructions:
Write a 3-page assessment that addresses the following:
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- Identify methods to set an initial price for a product or service.
- Describe steps to set an initial price for a product or service.
Additional Requirements
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- Include a title page and a references page.
- Include an introductory paragraph and a concluding paragraph.
- Include a minimum of three research resources.
- Follow APA guidelines for style and formatting.
- Ensure your finished assessment is 3 pages in length, excluding the title page and references page.
