assignment 2 – Social Brand Inventory
Principles of branding apply in equal measure to social media as they do to corporations. But methods are different.
Your assignment consists in conducting a social brand inventory. A brand inventory can serve to assess a brand’s sources of equity and its current position in consumer’s mind. You have to conduct research of the current brand perception in social media.
First, select one brand.
Then, provide an overview of how the brand is marketed in social media.
Based on your answers, prepare a summary with recommendations for brand positioning and marketing strategy that leverages and extends brand equity. Recommendations should address specific social media marketing tactics.
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