Each group will require to select an existing Saudi medium or large (manufacturing or service) company which decided to internationalize
their business operations by entering into one of the European country. The group is required to perform two essential steps, namely; 1)
analyze and assess (PESTLE) at least three potential European markets in order to select one best and 2) select best strategy to enter
into the selected market. The written report should not be less than 3500 words and more than 4500 words. In addition, every group member
requires submitting one individual contribution report highlighting his/her accomplished tasks and contribution to the project during the
semester. The business report evaluation sheet is attached to the end of this course syllabus. Moreover, more details about the report
format and outline are provided in the end of this document.
*Guidelines for Written Assignment:*
7.1 Format and Writing Guidelines
The assignments must be typed on white A4 paper with 1.15 spacing and a default normal margin on all sides (1.0 inch or 2.54cm). Times New
Roman font is preferable. Use 12 point font for the text and 14 for headings, and 13 for subheading. Your assignments should be
grammatically correct and well punctuated.
As a university student, a high standard of written English is expected. Your assignments should be clear, concise, neatly presented, and
easy to read. Failure to comply with these requirements will result in a significant loss of marks. Your assignments must be creative
pieces of work written by you (or in the case of the group assignment, your group) and not submitted for assessment purposes for any
program of study at this, or any other, institution. You need to submit a hard copy and also must keep a hard copy of the completed
1. Executive summary.
2. Company’s background (brief history, mission, vision, corporate goals).
3. Drivers of establishing international business (why going internationally).
4. Alternative foreign countries (brief information about potential countries for the proposed international business).
5. Environmental analysis of alternative foreign countries (PESTLE Analysis for each potential foreign country).
6. Assessment of alternative foreign countries (comparison between the potential foreign countries based on PEST analysis outcomes and
other established relevant factors).
7. Final foreign country selection (the final selected profitable country among other options and why selected).
8. Assessment of alternative market entry strategies (evaluation of most suitable entry strategies for the selected foreign country, for
instance; exporting, licensing, FDI, joint venture, etc.).
9. Final market entry strategy selection (the final selected entry strategy among other options and why selected).