First of all: you must have access to the required source which is :
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2017). Services marketing: Integrating customer focus across the firm. New York:McGraw-Hill Irwin.
This source must be reflect on your writing.
Second: Link each theme with material covered in the course as well as external references (What does the textbook say? What do external sources say?). Cite each blog in-text. Also include a separate reference section for blogs.

Third:Must Include URL or permalinks for all external references; DO NOT INCLUDE the DOI. Make certain the URL is underlined so it can be directly accessed with a click.

**When using a reference from a proprietary site (such as UVIC or Sage) attach the entire article with the document.
Comments from Support Team: make sure to use the required source in text.Cite each textbook concept intext. Also make sure the external sources is access to me and the professor.Citations from external sources must include a permalink or a URL to the article. Please do not use the “doi.”

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