Meyerhoffer – A new surf board
Order Instructions:
Hello,
I am requesting a marketing essay about a product called “Meyerhoffer – A new surf board” you will see in the link the product description.
http://www.abc.net.au/tv/newinventors/txt/s2975834.htm
The task is to write a marketing analysis report for this potential new product coming out. The report should follow the subsequent structure:
title page;
executive summary;
table of contents;
introduce the background information necessary to understand the chosen invention;
environmental analysis;
consumer behaviour analysis;
segmentation, targeting and positioning;
product and pricing plans;
conclusion
reference list.
You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses and dissertations to write the report (i.e., support your arguments with theories).
