Media Kit Assignment

Your assignment is to create a real-world public relations media kit for a client. Please select your own client for this assignment. The client

can be an organization you belong to, an area company for which you work or have worked, a volunteer agency, or one you make up.
Your media kit must include three items:

1) a news release;

2) a backgrounder (perhaps a biography of the client, a history
of a particular event, etc.); and

3) a fact sheet (a distillation of the news release).

Your media kit may include more than these three documents (photographs, photo opportunity sheets, maps, product samples, etc.), but any

additional material will not affect the grade. Your work will be evaluated on the content, organization, format and grammar of the three


Please prepare each document in print format – as if it appeared on paper.