Marketing

PLEASE see worksheet for the assignment along with instructions attached. All work is to be completed on worksheet

Part 1: Identify a specific organization that exemplifies having a Marketing Strategy (Big M) mindset. Provide specific evidence of how the organization legitimately satisfies at least 3 of the 5 action elements required for successful Marketing (Big M). You may use an organization you work for, providing evidence from your own experience, or you can use a different organization, using information you find online.
The class textbook discusses these action elements and the difference between Marketing (Big M) and marketing (little M) on pages 17-19.

Part 2: Provide evidence that the organization you identified in part 1 is having success, at least in part, because of its marketing strategy. Possible pieces of evidence you might cite include (but are not limited to):
• The organization’s financial or stock performance relative to a close competitor (possibly found on a finance-related website),
• Growth in its net profits over recent years (possibly found in the 10K report of public organization),
• High consumer preference relative to competitors (possibly found via Consumer Reports or other such 3rd-party source)
• Market share growth (possibly found in an annual report or internal records if you report on an organization for which you work).
Writing Assignment1 (15 points)
MKTG 601

Module 1 learning objectives:
1. Identify factors influencing marketing strategy and planning.
2. Evaluate marketing’s value to an organization.

This module’s two learning objectives help you work towards achieving two of the Course Learning Objectives:

1. Describe marketing concepts, frameworks, and methods related to organizational decision making.
2. Evaluate how strategic marketing decisions influence organizational performance.

Purpose of the assignment:
This assignment is designed to improve your ability to describe some key elements of marketing strategy (Big M) and evaluate how those elements influence an organization’s effectiveness.
What to do:Answer each of these questions
Part 1:Identify a specific organization that exemplifies having a Marketing Strategy (Big M) mindset. Provide specific evidence of how the organization legitimately satisfies at least 3 of the 5 action elements required for successful Marketing (Big M). You may use an organization you work for, providing evidence from your own experience, or you can use a different organization, using information you find online.
The class textbook discusses these action elements and the difference between Marketing (Big M) and marketing (little M) on pages 17-19.
Part 2: Provide evidence that the organization you identified in part 1 is having success, at least in part, because of its marketing strategy. Possible pieces of evidence you might cite include (but are not limited to):
• The organization’s financial or stock performance relative to a close competitor (possibly found on a finance-related website),
• Growth in its net profits over recent years (possibly found in the 10K report of public organization),
• High consumer preference relative to competitors (possibly found via Consumer Reports or other such 3rd-party source)
• Market share growth (possibly found in an annual report or internal records if you report on an organization for which you work).
Formatting Guidelines.
Please type your answers into the Writing Assignment 1Worksheet, provided in Class Module 1.

Table 1: Writing Assignment 1 Rubric
Poor Acceptable Excellent
Formatting 0 Points
Some formatting guidelines are not followed and/or the submitted work is not uploaded using the Assignment 1 Worksheet. 2 Points
Assignment 1 Worksheet is uploaded and the formatting guidelines are followed.

Part 1 0 Points
Either 1 or 0 pieces of evidence are provided,

OR, Only 1 or 0 pieces of evidence properly represent the criteria for which it is listed. 6 Points
2 pieces of evidence are provide, and each piece of evidence properly represents the criteria for which it is listed.

Or, 3 pieces of evidence are provide, but at least one does not properly represent the criteria for which it is listed.

9 Points
At least 3 pieces of evidence are provide, and each piece of evidence properly represents the criteria for which it is listed.

Part 2 0 Points
The answer fails to provide a legitimate piece of information supporting the claim that the organization is having success.

4 Points
The answer provides a legitimate piece of information supporting the claim that the organization is having success.

Writing Assignment 1Worksheet

Name (please type your name):
Instructions Type your answers into this worksheet and upload your completed worksheet to the “Submit Writing Assignment 1” link in Class Module 1. Please type your answers in a non-bold font following each respective portion of the assignment, outlined below. This worksheet provides headings, in bold, to help you organize your answers. Please keep these headings in bold.

Part 1: Elements of Marketing Strategy (Big M)
1. Name of the organization that exemplifies Big M:

2. List of (at least) three legitimate pieces of evidence that the organization satisfies elements required for successful Marketing (Big M).
Evidence that…
1. People throughout the organization have a customer orientation:

2. Internal processes and systems aligned around the customer:

3. CEO or other top leader is a champion of Marketing (Big M):

4. Concern for the customer is present across departments:

5. The company pursues market-driving (not just market-driven) strategies:

Part 2: Marketing Strategy’s (Big M) Influence on Organizational Effectiveness

Evidence that the organization you identified in part 1 is having success, at least in part, because of its marketing strategy.

WE ACCEPT