Critically discuss why maintaining a corporate image and reputation is important for an organisation. Please use the crisis of United Airlines in 2017 as the case study (https://www.prweek.com/article/1435619/timeline-crisis-united-airlines) for the essay. It’s highly important that you please pay attention to the uploaded Word file and use this as a guide for writing the paper (structure recommendation) and only use the United airlines crisis as the case study. Your case study analysis should include references to: 1) The role and importance of research, planning and evaluation within the context of the case study 2) The use of two contemporary PR tools by the case study in fostering corporate image and reputation Assume that your reader knows the case study, as there will be no marks for description.
