Be Our Guests Event planning business which will specialize in arranging weddings for straight and the LGBTQ+ community I have attached a business proposal for the thesis and I have completed a PESTLE / Porter’s 5 forces / SWOT analysis to reveal the external / competitive factors that are likely to impact upon it and show how well equipped it is to deal with them. This has allowed me to contextualize the project.
This should help you do the literature review.
The literature review must be 5000 words IT MUST BE DONE WITH HARVARD CITATION. IT IS IMPORTANT TO USE BOOKS MORE THAN WEBSITES.
THE PERSON WRITING THIS MUST BE EXTREMLY FLUENT IN ENGLISH AND BE ABLE TO ATUALY WRITE A LITERATURE REVIEW.
Create a Ansoff matrix so it can help the investigation, and a 7P marketing mix
In the literature review you need to present the benefits and implications for the business and its stakeholders in a 3-column table i.e. stakeholders, benefits and implications. You need to devise strategies for guiding the stakeholders through the change process and dealing with information issues. Also, for the project report you need to have a stakeholder map which shows the relative influence and interest each group has in your project.
produce brand positioning maps. This will allow you to gain insight to how potential customers are likely to perceive your new business and the services it is going to offer.
analysis of data – you need to undertake investment appraisal i.e. break-even analysis, cost / benefit analysis, internal rate of return etc. to ensure that your new venture is going to be financially sustainable