consumer behaivor


consumer behaivor
Marketers must be aware of the existence of cultural diversity that reshapes business landscapes. In the United States, the three most prevalent

ethnic/racial subcultures are African Americans, Hispanic Americans, and Asian Americans. Cultural assessment can enable marketers to focus on the

behavior of consumers within each culture. Using examples, describe how memberships in each ethnic subculture often guide their consumption behaviors.
Your paper must be two to three pages in length (excluding title and reference pages), formatted according to APA style guidelines, and use two to three

scholarly sources in addition to the textbook.