Business Studies


Create an imaginary company that you have been operating in the domestic arena for some time. You represent top management and you have decided it is

time to go international! Be sure to cover all of the topics listed below in your paper. You’ll want to back up your decisions using your textbook

knowledge and outside research sources, a minimum of three total.

Be sure to use formal APA writing style. Your project should be a minimum of 3-4 pages in length, double spaced using 12 point font. Three sources are

required and please include a bibleography at the end of your paper (not counted as one of the 3-4 required pages).

Please see below for all of the topics you will need to cover in your project. **Hint for success: I’ve divided the project up into weekly sections to

make it more manageable — tackle a section each week!


Describe your company and its operations, relative size, and so forth.

Give reasons for your decision to go international.

Decide on an appropriate country in which to operate, and give your rationale for this choice.

State your planned entry strategy, and give your reasons for this strategy.

Describe the environment in which you will operate and the critical operational factors that you must consider and how they will affect your company.

Give a cultural profile of the local area in which you will be operating. What are the workers going to be like?

What kind of reception do you anticipate from local governments, suppliers, distributors, and so on?

Draw up an organization chart showing the company and its overseas operations, and describe why you have chosen this structure.

Decide on the staffing policy you will use for top-level mangers, and give your rationale for this policy.

Describe the kinds of leadership and motivational systems you think would be most effective in this environment. Give your rationale.

Discuss the kinds of communication problems your managers might face in the host-country working environment. How should they prepare for and deal with


Explain any special control issues that concern you for this overseas operation.

How do you plan to deal with them?

Identify the concerns of the host country and the local community regarding your operations there.

What plans do you have to deal with their concerns and to ensure a long-term cooperative relationship?

Final Project Grading Criteria:
Business Plan Content: 30 points possible
Each Topic Addressed Thoroughly: 30 points possible
Knowledge from Textbook and Outside Research: 20 points possible
APA Format, Grammar/Spelling: 10 points possible
Creativity: 10 points possible
Total: 100 points possible