Brand Expression Book and Symbol of Identity
Brand Name and Identity
- Brand Name: ProGaimerz Inc.
- Specialty: Video games, gamers PC equipment, including gaming portable PCs, tablets, PC peripherals, wearables and related embellishments
Brand Story
Working under the Microsoft brand, the idea of a gamer’s paradise came to the company’s CEO in 2014. The concept was to have a specialized company that valued the input by gamers, especially the benefits that may come with the invention of immersive and interactive technologies.
The company was founded on the idea of games that made a difference in the life of the games, incorporating life skills in the design of games. The approach was aimed at challenging the conception of games being a negative influence on the community.
History
- The company’s concept is developed and the CEO registers the company in 2014
- The PC market is identified as the target audience and various areas of improvement identified in 2015
- Production of games and gaming equipment began in 2016, introducing new designs into the market
Brand Audience
The fundamental focus of the organization is a specialty of people included and keen on gaming, utilizing gaming consoles, PCs, and portable workstations among others
- Brand Audience: Gamers
- Average ages 30 Yrs. (US) 23 (UK)
- Experience playing amusements: 12 Yrs. (The US), 10 Yrs. (UK)
- Mostly young males, but females are expanding in number
- Racially diversified, though, information demonstrates Hispanics, African-Americans, and Whites, are popular with the industry in that specific order
- Gamer classifications: Gamers differ from one to the next, considering power, introduction, diversion assortment, and investment in the gaming sector. The kind of gadget utilized is likewise another factor to consider since a substantial number of PC and cell phone clients have enjoyed gaming, yet do not qualify as gamers. Furthermore, it is fascinating to take note of that an exclusively small number people beyond 50 years old are considered as gamers.
- Professional gamer (considered as experts, shares in rivalries and invests much energy in gaming, may even have some amusement programming background) additionally alluded to as star gamers (means gaming is their career and means of earning).
- The devoted gamer(diverse force and involvement in members, from the novice, easygoing, center, and no-nonsense gamers), and Retrogamer
Brand Competitors
The company has invested in developing games as the first product to introduce into the market. The gaming community has several seasoned developers, which include:
- Nintendo
- Valve Corporation
- Rockstar Games
- Electronic Arts
- Activision Blizzard
- Sony Computer Entertainment
- Ubisoft
- Sega Games Co. Ltd
- BioWare
- Capcom Company Ltd
- Microsoft Corporation, among others
Brand Strategy changes:
- Offer games on a limited demo, mode
- Offer discounts and value packs on bundled games
- Participate in gaming conventions
- Freebies such as cell phone gaming apps
- Support the games with regular and frequent mods and new versions
Brand Positioning
- A new market entrant offering specialized gamer products
- The market is led by earlier founded companies
- Pricing strategies follow game complexity and uniqueness
- Popularity of the company changes from one location to another
- Culture is instrumental to the success of the industry players
Brand culture and qualities
- The company is dedicated to the gaming experience
- Feedback from the market is instrumental to the strategies and decision and design systems
- Concentration is on making evolutionary technology a basis for improved gaming experience
- Continuously monitor the market for rival threats
- Employ Research and Design as a platform for new products and services, encouraging multiple trials
- Philosophy: “Gaining for Gaming”
- Seek to work with other companies sharing similar vision and mission
Brand Personality
The culture and personality of the company are derived from the values that are inculcated and shared by the management. The company exhibits the following characteristics to the market:
- Curious (exploring and examining different ideas that may work for the industry)
- Friendly (having an expansive number of companions)
- Dedicated (has invested fully in the gaming sector, towards improvement and development of new games)
- Strategic (engages the employees and leaders in acts that highlight the importance of proper decision-making methods)
- Social (has developed the working environment into one that appreciates the value of each member)
Brand Promise
- The company offers the market the vision of “Making the gaming experience as personal and sensory as possible”
- It aims to always employ new technologies in the games
- Promises to always incorporate diverse and knowledgeable teams in operations, to get the most out of the industry
- Encourages collaboration with other game developers, who share a similar mission
Brand Experience
The experience with the brand, especially with first-time consumers is important in the strategies of the company, and as such, the company is working towards developing an environment that promotes the following attributes:
- Increased online presence, through the website, social media, and blogs
- Facilitating the availability of products through a comprehensive production method
- Pricing the products competitively
- Ensuring that the client experience is unique and desirable
- Always improve the gameplay experience
- Experience:
- Incorporate active and intelligent design in gaming
- Ensure a broad support from the industries popular experts
- Offer the market a valuable experience to invest in
- Encourage diversification in the market as well as products
Issues influencing brand procedure
- A globalizing and diverse gaming culture that draws numerous gaming experiences from across the world
- Competition from existing brands: reevaluation and changes in working methodologies
- Challenges in establishing a market niche for its games and related accessories
- Increasing the interest of gamers in the company
- Integration of sustainable technologies in the field to promote the concept of durability and environmental awareness