Big Chocolate – Strategic Case Study Analysis

1) Consider the links at the bottom of this page and carry out your own academic research. Ensure you refer to the rubric on page 11 of the Subject Learning Guide when constructing your answer. The points below are for your assistance in researching the assessment task:
You are to undertake a supply analysis of the world cocoa industry. You must attempt one of the points 1-4 below:
1. Carry out a detailed analysis and summary of the Côte d’Ivoire, Indonesian and Dominican Republic cocoa production situations inclusive of a PESTEL.
2. Carry out a detailed analysis and summary of the Peru and Mexico cocoa production situations inclusive of a PESTEL.
3. Carry out a detailed analysis and summary of the Brazil and Cameroon cocoa production situations inclusive of a PESTEL.
4. Carry out a detailed analysis and summary of the Ghana and Nigeria cocoa production situations inclusive of a PESTEL.

2) You must choose one of the firms from the points below and provide appropriate strategic recommendations with reference to at least five (5) peer reviewed academic journals. Ensure your response details the effect of Porter’s Five Forces within the Big Chocolate situation with reference to both the core text and the academic literature. Ensure you refer to the rubric on page 11 of the Subject Learning Guide when constructing your answer:

• You have been commissioned by Barry Callebut to assess and report on the factors contributing to the impending 15 year chocolate production shortage. This report should include a synopsis of the group, its holdings, current market position, and Five Forces Analysis.

• You have been commissioned by Cargill to advise on strategy to mitigate the threatened 15 year cocoa shortage and ensure the group maintains an aggressive and competitive posture. This report should include a synopsis of the group, its holdings, current market position, and Five Forces Analysis.

• You have been commissioned by Mondelez to provide an exposure analysis to the world’s growing cocoa shortage. This report should include a synopsis of the group, its holdings current market position, and Five Forces Analysis.

• You have been commissioned by Hershey to provide an exposure analysis to the world’s growing cocoa shortage. This report should include a synopsis of the group, its holdings, current market position, and Five Forces Analysis.

YOU MUST CHOOSE ONE OF THE FIRMS HERE

P(5.u)

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