Here is a link to the ad: https://www.huffingtonpost.com/2010/09/15/antonio-federici-ice-crea_n_718508.html?ec_carp=2650785819997821458 . Some information about the ad is provided on the webpage as well.
About the essay:
Major goal is to analyze the language and images of this ad in order to understand how these are used to put EXPLICIT and IMPLICIT arguments.
****Things to answer in the essay:****
Who is depicted in this ad? What stereotypes do these people conform or resist? What groups could the identity with?
Who is the core audience for the ad? How can you tell? How does the ad attempt to appeal to this audience?
Where does the ad appear? What time of day? What kind of media? In what rhetorical context does the ad appear?
Who has power, authority, or control in the ad? How can you tell?
What repeats in the ad? What categories of things can you make out of items in the ad? What elements contract within the ad? Which of these answers are most interesting and why?
Feel free to use the sentence “seems to be about x but could be about y” in the paper.
**Answer and describe which of the rhetorical appeals (ethos, pathos, logos, kairos) the ad employs**
Focus on summarizing the ad, articulating the claims, evidence, rhetorical appeals, and effectiveness of the advertisement and its argument in your analysis.
Do not answer all the above questions in a list style format either.
Must be 4 FULL pages long, not stopped halfway in the middle of the 4th
