Due Aug 15 by 11:59pm Points 65 Submitting a text entry box, a website url, a media recording, or a file upload Available until Aug 15 at 11:59pm

This final assignment is a project that the entire class will be engaged with. Together we are going to build a collaboratively written blog that addresses key issues in Media and Communication Studies. You are expected to draw on the concepts and terms (and materials!) from the first half of the course, as well as research you will do beyond what has been assigned on your topic.

This final group assignment works toward the learning goal of demonstrating a proficiency in collaborative learning, as expressed through teamwork, preparation, discussions, peer and self-evaluation, shared leadership, and active listening. Students also work toward these learning goals: Employing media and communication theory to explain the social world, and demonstrating the ability to link media histories and contemporary media-making practices. Your group’s goal for this research project is to creatively and rigorously reflect on your assigned area of the curriculum, aiming to enhance your readers’ grasp of the topic. We will create communication that addresses key issues in Media and Communication Studies. This collaborative project focuses closely on material since the midterm. We go beyond this material by researching assigned group topics.

Each group will create engaging writing with textual visual and/or audio examples that addresses the question: What does Media and Communication teach us about “X”?

Using course readings and additional outside research, groups explore these three questions: How have Media and Communication Studies scholars taken up your topic? What does Media and Communication Studies teach us about your topic? What is the relationship between your topic and Representation, Media and Democracy, and Media Organization?

While this is a group project, much of your grade will be determined by individual work you accomplish along the way. 25 of 100 points will be possible for individual work submitted during the remaining weeks of the quarter; 75 points total are possible for the final group submission.

Your goal is to both creatively and rigorously reflect on your assigned area of the curriculum, aiming to enhance your readers’ grasp of the topic.

Here is the blog that the 2016 333 class created: https://wordpress.com/stats/day/uwb333.wordpress.com (Links to an external site.)Links to an external site.


This project is collaborative and it is up to you to decide how you would like to split up the tasks.

Collaboratively written introduction (see below) that introduces your readers to your topic and what they can expect to find in your archive. This is like a group mini-paper.
One case study per group member (see below). These can be researched and written in teams.
A suggested readings list of outside scholarly readings that includes at least 8 sources cited, with 4 or more annotations (see below)
Direct engagement with three or more assigned readings
Clear relationships and transitions between subsections
Properly formatted footnotes in the style of your choice
A consistent visual style across all entries (font, colors, etc) so that content appears connected



Must be collaboratively written. All group members should play a part in drafting and revising the introduction.
Must be a minimum of 3-4 solid paragraphs (400-500 words)
Must be carefully proofread.
The introduction should provide any background information and context your readers will need in order to follow and understand the rest of your wiki page.
The introduction should also frame and articulate connections between your different case studies.


Each case study should address a recent or semi-recent event, story, or campaign related to your topic. Your group must produce one case study per member from a Media and Communication Studies approach. A case study can be any of the following:

a critical analysis of a particular campaign or initiative
a critical analysis of a media discourse, cultural representation, etc.
Case studies should be approximately 600-800 words each.
The case studies should incorporate visuals or photos that are as closely connected to the study as possible (and cite them, of course!). This is a mock website, after all, and websites more often than not have some sort of visual that accompanies the text. But that said, don’t let the visuals do all of the work for you—be sure to explain why you chose the visual and what kind of work it does for your claims.
You are to draw on at least two assigned course readings as well as additional scholarly sources you’ve researched to analyze your objects of study through a Media and Communication Studies lens (taking into consideration REPRESENTATION, MEDIA AND DEMOCRACY, and MEDIA ORGANIZATION). In other words, apply the theoretical insights and concepts introduced in our course readings to your objects of study.
Avoid writing only a basic report of findings. The event/campaign (etc) should be analyzed in a specific way rather than act as a mirroring of your sources.
An example of a case study: say your topic is "Representation and Power" and your group has chosen to focus specifically on gender. One case might look at the use of photoshopping to transform women’s bodies in advertising and entertainment media and how that impacts discourses around beauty standards. You would then offer instances of particularly known cases of photoshopping where models or actors have spoken out about the adjustments made to their figures.
SUGGESTED READINGS SECTION (a.k.a. annotated scholarly sources)

Minimum number of annotated suggested readings depends on the number of group members (two per person). You should annotate the sources your group found to be the most useful, relevant, and interesting on your topic. Beyond these sources, your group will also provide a bibliography of additional suggested sources (that you don’t need to annotate).
Annotations should be written for an audience of your peers in this class. They should do all of the following:
Summarize: What are the main arguments? What is the point of this book or article? What topics are covered? If someone asked what this article/book is about, what would you say?
Contextualize: Who is the author? Who is the audience? Do you have a sense of whether this article or book has been particularly influential? When was it published?
Assess: Why do you recommend this book or article to your peers? Why do you find it useful? What does it help us understand about your research topic?
– Your annotation(s) should be peer-reviewed by at least one other group member.


You have complete artistic freedom and creativity is highly encouraged! You are strongly encouraged to embed images, video, etc. You will draft your content on Word or directly in Canvas and when ready, will transfer your media into


– Use footnotes rather than in-text citations.

– You may use either MLA or Chicago citation styles – just as long as you’re consistent.


On the last day of class your group will present your pages to another group for feedback. Once you have incorporated their suggestions you may upload your content to our class blog.


You will be assigned your topic on 2/13 and, over the final weeks of class, be expected to work with your small group of four to complete the work. You will be given small tasks along the way. There will be class time devoted to working on and peer-reviewing your pages, but you are also expected to be in touch with each other and work together outside of class time.


Activities and Important Dates

Mon 7/27

Form Groups

First choice of topics will be given to people who do not choose their own group members. Second choice will be given to people in self-selected groups.

By Tue Aug 1st

For 5 of 100 points: Complete Online Library workshop

Establish communication with group members;

Determine key articles;

Perform some initial Web searches on your topic.

By 8/3

By 8/8th

For 10 of 100 points:

Each person is to post to our Canvas discussions page prior to class on August 3rd-

‐Two scholarly sources with annotations

‐Two non-scholarly sources with brief explanations of why you selected them to share

For 10 out of 100 points:

Each group member is to post a draft of their case study to Discussions on Canvas. This must be a draft that is close to final. An incomplete draft will only receive partial credit.

Tue 8/8

In-class writing on introductions–bring a laptop if you have one or borrow one from the cart.

Th. 8/10

Jigsaw presentations of pages

Tue 8/15

Th. 8/15

Upload content to Group Synthesis WordPress site

Reflection papers due on Canvas


Right away, make agreements about how you will communicate (i.e. email, text, Canvas). Perhaps set up a Google docs pages and/or Google Hangout to streamline out-of-class communications.
Make the most of the in-class meetings by bringing your preliminary research findings, and identifying goals for this work session.
Rotate facilitators, note-takers, etc. during work meetings
Send a delegate (or two!) to meet with me during office hours. Email me with any questions or concerns you have along the way.
View the quality of the group process as your personal responsibility
Makes sure that everyone in the group writes the first draft of some section of the introduction page and that every section is edited by at least one other group member.

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WikiSpaces Assignment Rubric
WikiSpaces Assignment Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeBasic Requirements Met
view longer description
Outstanding (A-A+)
5.0 pts
Good or High Quality (B- to A-)
4.0 pts
Needs Improvement (C- to C+)
3.0 pts
5.0 pts
This criterion is linked to a Learning OutcomeConceptual Cohesion across all Sections
Outstanding (A-A+)
15.0 pts
Good or High Quality (B- to A-)
14.0 pts
Needs Improvement (C- to C+)
7.0 pts
15.0 pts
This criterion is linked to a Learning OutcomeOverall Depth and Quality of Analysis
view longer description
Outstanding (A-A+)
25.0 pts
Good or High Quality (B- to A-)
24.0 pts
Needs Improvement (C- to C+)
22.0 pts
25.0 pts
This criterion is linked to a Learning OutcomeClarity of the Writing
view longer description
Outstanding (A-A+)
10.0 pts
Good or High Quality (B- to A-)
8.0 pts
Needs Improvement (C- to C+)
7.0 pts
10.0 pts
This criterion is linked to a Learning OutcomeAnnotations/Reading List
view longer description
Outstanding (A-A+)
10.0 pts
Good or High Quality (B- to A-)
8.0 pts
Needs Improvement (C- to C+)
3.0 pts
10.0 pts
Total Points: 65.0
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Finish "case studies" part, . AndMy topic is "why Wechat and Weibo becoming mainstream social network in China not any others"?

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