Marking criteria for RESEARCH essay

Topic: Do you agree?- Please a number of Australian based references and Journal / Academic sources
– Please page number references
– Please don’t just provide an argument, show research too.
Marking criteria for RESEARCH essay:
Your essay must provide a sustained and coherent answer to the questions we have asked. One of the criteria on which your essay will be judged is the breadth of your reading. Another is the quality of your writing. A third is your ability to develop and sustain an argument or arguments which answer the question. You must thoroughly footnote your essay in the Oxford style and include a comprehensive bibliography. General websites that are not accessed through the Deakin University Library website are to be avoided.
What the Assessor will be looking for when marking this assignment:
– Your ability to understand and interpret the issues raised by the question
– the quality and breadth of your research, that is the number of books, articles, etc used in writing the essay and how you have used the research to construct your answer to the question
– Your ability to analyse the sources, distil the relevant evidence and develop a persuasive answer to the question
– Your ability to answer the question
– Your ability to document, that is footnote your exercise and present a bibliography
– The quality of your written expression and the organization of your essay
– Your ability to sustain your answer to the question throughout the essay
– Requirement to get your essay in on time

Discussion

Topic: Discussion
For this thread, post an abstract outlining the marketing plan from your Marketing Plan: PowerPoint presentation. The abstract must include the identified need and supporting data; rationale for marketing plan based on marketing principles (including dissemination plan and expected outcomes/evaluation methods); and the role of the nurse administrator.
Thread – All key components of the prompt are answered in a new thread and include: Identified need and supporting data for market plan; Discussion of comprehensive marketing plan and rationale; Role of nurse administrator.
Thread – Major points are supported by the following: Textbook or articles (at least 2 scholarly citations less than 5 years old); Thoughtful analysis (considering assumptions, analyzing implications, comparing/contrasting concepts based on the readings from the text).
Thread – Current APA format, citations, spelling, structure, and grammar. To include page numbers for citations and reference used

 

marketing management

Topic: marketing management
Paper instructions:
Chapter 1 – Defining Marketing for the Twenty-First Century

1. Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value.
a. internally
b. management
c. segmentation
d. training
e. integration

2. The computer __________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial
cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and
maintain systems and software.
a. marketplace
b. macromarket
c. metamarket
d. marketspace
e. micromarket

3. Which is true?
a. Marketers create needs.
b. A person’s need for food or shelter is a creation of marketers.
c. Wants become needs when they are directed at specific objects that might satisfy the want.
d. Needs pre-exist marketers.
e. Demand strictly means desire for some object.

4. __________ is a combination of quality, service, and price.
a. The customer value triad
b. The consumer cost-benefit ratio
c. A customer satisfaction level
d. Price-setting
e. Benefit evaluation

5. Which of the following is a part of the distribution channel for a producer of bottled water?
a. The toll-free number it uses for customer orders.
b. The print media that runs its advertisements.
c. The retail store where bottled water is sold.
d. The bank where it borrowed the money to purchase its filtration system.
e. The insurance company that insures the company in the event of litigation.

6. Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of
chips to drive down the cost and thus expand the market. This is most indicative of the __________ concept.
a. production
b. product
c. customer
d. marketing
e. societal

MKTG 649, Spring 2011, Exam I Review Questions – Page 2 of 12
7. Which of the following represents the product concept?
a. Selling more products will allow for lower production costs and higher profits.
b. It is both a proactive and a reactive form of marketing.
c. It is a customer-centered, “sense and respond” philosophy.
d. Consumers, if left alone, will not buy enough of the organization’s product.
e. A better mousetrap will lead people to beat a path to the marketer’s door.

8. The holistic marketing concept rests on which four sets of forces?
a. product, price, promotion, and place
b. products, integrated marketing, sales volume, and competition
c. customer needs, competition, sales volume, and profit
d. internal marketing, socially responsible marketing, integrated marketing, and relationship marketing
e. customer needs, target market, integrated marketing, and profitability

9. When Caitlin Peterson began OldeTowne Spice Company, she had one product, an all-purpose seasoning mix called
OldeTowne Special Blend for adding flavor to bland casseroles. She sold 5.5-ounce bottles of her seasoning mix for $6.95.
Her only outlets were booths at craft fairs throughout the Northeast. She relied on word-of-mouth advertising and a few
feature articles in regional newspapers to tell people about her product. The above describes OldeTowne Spice Company’s
__________.
a. method of exchange
b. transaction marketing
c. marketing tactics
d. marketing mix
e. transfer marketing

10. A complement to the 4 P’s has been proposed that centers on four customer dimensions. It is known as SIVA which
stands for __________.
a. standards, innovation, value, access
b. status, innovation, volume, access
c. solution, information, value, access
d. status, information, volume, accepting
e. solution, innovation, value, accepting

11. The __________ holds that the organization’s task is to determine the needs, wants, and interests of target markets so it
can satisfy customers more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s
and the society’s long-term well-being.
a. customer is king concept
b. societal marketing concept
c. holistic marketing concept
d. comparative advantage concept
e. SWOT concept

Mini-Case 1-1

S. Truett Cathy entered the restaurant business in 1943. In 1964 he introduced his first Chick-fil-A sandwich. In 1998 he
owned 826 Chick-fil-A restaurants in 35 states and South Africa with an additional 92 stores set to open in 1999. Cathy was
never the type of entrepreneur who wanted to run an idea up the flagpole and see who saluted it. He will not open a new
restaurant unless he is convinced the enterprise will be a success. He will not consider taking the company public even
though it would be worth an estimated three-quarters of a billion dollars if it went public. Cathy’s philosophy is, “We
started Chick-fil-A, we built it, and we own it. Yes, we have thousands of allies, friends, partners, and employees. But it we
want to maintain the quality, the integrity, and the whole culture of our company, we’ve got to own it.”

12. Refer to Mini-Case 1-1. Which of the following would be a part of Chick-fil-A’s task environment?
a. its’ target customers
b. development of database marketing
c. laws governing cleanliness standards in the restaurant kitchens
d. consumer desire for low-fat food
e. demographic trends that show the U.S. population moving south and west

MKTG 649, Spring 2011, Exam I Review Questions – Page 3 of 12

13. Refer to Mini-Case 1-1. The allies, friends, partners, and employees that Cathy refers to are examples of __________
with whom Chick-fil-A has built mutually profitable business relationships.
a. stockholders
b. transaction partners
c. reciprocal agents
d. stakeholders
e. business networks

Mini-Case 1-2

In 1996, Target Corporation (then called Dayton-Hudson) decided that it would no longer sell tobacco products, giving up a
very profitable line for them at the time. Liability and corporate responsibility were cited as the reasons for this move.

14. Refer to Mini-Case 1-2. Which component of the broad environment likely had the most impact on Target’s decision to
delete tobacco products from its product line-up?
a. demographic environment
b. political-legal environment
c. task environment
d. natural environment
e. manufacturing environment
Chapter 2 – Developing and Implementing Marketing Strategies and Plans

1. The traditional view of marketing is that a firm makes something and then sells it. In this view, marketing takes place in
the second half of the process. Companies that subscribe to this view have the best chance of succeeding __________.
a. in highly competitive markets
b. in economies marked by goods shortages where customers are not fussy about quality
c. where consumers have plenty of choices of high quality and competitively-priced goods
d. against competitors who carefully define their target markets and position their offerings accordingly
e. in a marketplace where many micro niche products are available

2. In the Value Creation and Delivery Sequence, the first phase involves “choosing the value.” In this strategic marketing
process, the firm must do the marketing homework of __________.
a. segmenting the market, targeting a customer group, and positioning the offering
b. understanding the customer through market research
c. providing the proper product mix to the relevant retailers
d. measuring success or failure and feeding that knowledge back to the planners
e. setting a price that provides the proper perceived value to the final consumer

3. The third task in the Value Creation and Delivery Sequence is called __________. It involves utilizing the sales force,
advertising, sales promotion, and other tools to announce and promote the product.
a. choosing the value
b. communicating the value
c. entering the consumer’s zone
d. doing the homework
e. providing the value

4. Which of the following is NOT considered a support activity in Porter’s Value Chain?
a. firm infrastructure
b. human resource management
c. procurement
d. technology development
e. outbound logistics

5. In the first half the 20th century, Ford Motor Company owned rubber plantations in Brazil to supply itself with raw
materials for tire making. At some point, Ford began to buy all tires from outside vendors, and put more energy and focus
on making the vehicles themselves. This is an example of _________.

MKTG 649, Spring 2011, Exam I Review Questions – Page 4 of 12
a. the value chain
b. fulfillment management
c. outsourcing
d. portfolio balancing
e. inbound logistics

6. Bernardo Sampson has a restaurant in Bullhead City, Arizona that makes the best cheesesteak sandwich in the West,
according his well-traveled customers. According to Bernardo, the key is controlling the meat preparation process and
making his own bread from an old family recipe. Other inputs to the business, such as vegetable supplies, kitchen
equipment, and in some ways, employees, are less important to creating the best sandwiches. The meat preparation and
homemade bread could be considered Bernardo’s _________.
a. outsourcing genius
b. less critical resources
c. holistic marketing effort
d. core competency
e. outbound logistics

7. Ethikos Research seeks clients for its marketing research services. Firms that hire Ethikos are engaging in part of the
__________, one of the five core business processes.
a. market sensing process
b. strategic support process
c. marketspace acquisition process
d. customer relationship management process
e. fulfillment marketing process

8. Blind Bill makes custom window treatments and sells exclusively to commercial homebuilders. CEO William Learned
III often follows site finish managers around onsite to see how the customers view the products and to strengthen the
partnership he feels he has with them. Learned’s goal is to improve the company’s offerings. In the holistic marketing
framework, this type of activity would be called _________.
a. core competency strengthening
b. value exploration
c. value creation
d. value fulfillment
e. value delivery

9. The late business guru Peter Drucker asked all of the following questions about defining an organization’s mission,
EXCEPT:
a. What should our business be?
b. What will our business be?
c. What is our business?
d. Who is our customer?
e. What has the business been?

10. Which of the following is an example of a competence sphere?
a. Dell Computer defines the range of products and applications they will supply.
b. Saab decides to compete in both sport sedan and sport utility segments but not in minivan and truck segments.
c. A private equity firm decides to purchase a raw materials manufacturer as well as the corresponding finished goods
company.
d. NEC has identified capabilities in computing, communications, and components to support laptop computer production.
e. Starbucks select new countries to expand their business.

11. Russ Clark, a NAPA auto parts dealer, bought out a competitor’s store. This is an example of _________.
a. market penetration
b. backward integration
c. horizontal diversification
d. conglomerate diversification
e. horizontal integratio

 

Marketing

Topic: Marketing Assignment (Master)
Paper instructions:
In your midterm, you completed the first part of a marketing plan: the analysis of the existing market. Now, based on that analysis, create a sustainable MARKETING campaign for that same organization. (I emphasize marketing; do not go deeply into operations, finance, or management.)

Please do NOT try to create a full-year global plan for an entire multinational corporation. Pick one product and one market. Also, this is NOT a report: as an MBA, you’re expected to lead and generate ideas. You don’t have to be a creative wizard, but you should be able to make decisions and recommendations.

Write your paper in the following order, with separate sections, not a continuous essay. You have only 3000 words (no allowances or overages) and may allocate your words as you wish.

I. Cover Sheet + Table of Contents. Does not count toward word total. Do NOT put your name in your paper.

II. Introduction + Goals (25 points). This consists of three parts…
1. BRIEFLY describe your organization. It must be the same one from your midterm. Please limit this to key information; do not provide the corporate history.
2. Describe the target market. This could be any of the stakeholders from your midterm, though most likely it will be the customers. If you want to target a new customer segment, explain why.
3. Create S.M.A.R.T. Goals for People, Planet, and Profit. Make sure all 3 goals are marketing related and will be the direct result of your marketing campaign.

III. Positioning Map (25 points). Create a map featuring your brand in its desired position (which you will promote in this campaign), your target customer, and at least 1 competitor. Include a key (a guide to the symbols used).

IV. Marketing Mix (25 points). What will you do to achieve your goals? Again, this is not a report — demonstrate your original thinking. Be sure to explain your decisions (the WHY) and justify them with research.

• Product: What is the product or cause? (Pick just one if your company has several.) How is it different or better than the competition? Will you change anything? Why or why not?

• Price: What is the company’s current pricing strategy? What will be your new pricing strategy, and why? Show the old price, the new price, and a competitor’s price. (That’s 3 different numbers.)

• Place: What is the product’s current distribution? How would you change that distribution and why? How will your distribution compare to the competition?

• Promotion: This should address what YOU will do.
1. Show what media and messages you will use to address all 5 stages of AIDA+. Be specific about where and when your promotions will run.
2. HOW you will measure your campaign’s effectiveness? (Use the metrics strategies we discussed in class. Please do not just say “sales.”)

V. Promotion Budget & Implementation Calendar (25 points).
1. Based on your goals and your promotion plan, create a detailed OBJECTIVE-AND-TASK budget. Do NOT include ordinary operational expenses, such as office space, salaries, or cost of goods sold. Just show specific promotion expenses. You must research and use actual costs. Remember, an objective-and-task budget shows how each marketing expense will contribute to your goal.
2. Create a timeline of specific dates and activities.

VI. Reference Notes + Bibliography. Research is a critical component of this paper. Support all of your facts, data and arguments using multiple authoritative sources, not just company websites. No Wikipedia. Every source you list must be directly relevant to your paper, so do not include class readings unless you used them to create this plan. Include reference notes in the body of the document AND a bibliography of all your sources at the end. Please use a proper reference note format, as we discussed in class. Your reference notes and bibliography do not count toward word total.

IMPORTANT NOTES

• Length: Maximum 3000 words — no overage allowed. Longer papers will be downgraded 1 point for each % they exceed the limit. The maximum does not include the title page, contents, reference notes, or bibliography. However, words in charts and tables DO count toward your limit. Do not fill your plan with definitions, theories or unnecessary background information.

• Proofread: Proofread your paper to minimize errors and ensure clarity. Also, reread the instructions AFTER your paper is complete to catch any omissions.

• Objectivity & Feasibility: Your paper should be a well-reasoned and substantiated argument. If you say, “our product is high quality,” PROVE IT with facts or third-party quotes. Also, don’t just present your ideas; explain them. Why is this the best option?

ABSOLUTELY NO PLAGIARISM: This is a test of your original analysis and thinking, not your ability to copy and paste. You must base your plan on research, but quote other sources sparingly and always use proper quotation marks and references. We’ve discussed plagiarism at length in the forum and at your induction; it’s your responsibility to completely avoid any form of plagiarism.
Additional materials: not defined

marketing management

Topic: marketing management
Paper instructions:
Chapter 1 – Defining Marketing for the Twenty-First Century

1. Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value.
a. internally
b. management
c. segmentation
d. training
e. integration

2. The computer __________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial
cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and
maintain systems and software.
a. marketplace
b. macromarket
c. metamarket
d. marketspace
e. micromarket

3. Which is true?
a. Marketers create needs.
b. A person’s need for food or shelter is a creation of marketers.
c. Wants become needs when they are directed at specific objects that might satisfy the want.
d. Needs pre-exist marketers.
e. Demand strictly means desire for some object.

4. __________ is a combination of quality, service, and price.
a. The customer value triad
b. The consumer cost-benefit ratio
c. A customer satisfaction level
d. Price-setting
e. Benefit evaluation

5. Which of the following is a part of the distribution channel for a producer of bottled water?
a. The toll-free number it uses for customer orders.
b. The print media that runs its advertisements.
c. The retail store where bottled water is sold.
d. The bank where it borrowed the money to purchase its filtration system.
e. The insurance company that insures the company in the event of litigation.

6. Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of
chips to drive down the cost and thus expand the market. This is most indicative of the __________ concept.
a. production
b. product
c. customer
d. marketing
e. societal

MKTG 649, Spring 2011, Exam I Review Questions – Page 2 of 12
7. Which of the following represents the product concept?
a. Selling more products will allow for lower production costs and higher profits.
b. It is both a proactive and a reactive form of marketing.
c. It is a customer-centered, “sense and respond” philosophy.
d. Consumers, if left alone, will not buy enough of the organization’s product.
e. A better mousetrap will lead people to beat a path to the marketer’s door.

8. The holistic marketing concept rests on which four sets of forces?
a. product, price, promotion, and place
b. products, integrated marketing, sales volume, and competition
c. customer needs, competition, sales volume, and profit
d. internal marketing, socially responsible marketing, integrated marketing, and relationship marketing
e. customer needs, target market, integrated marketing, and profitability

9. When Caitlin Peterson began OldeTowne Spice Company, she had one product, an all-purpose seasoning mix called
OldeTowne Special Blend for adding flavor to bland casseroles. She sold 5.5-ounce bottles of her seasoning mix for $6.95.
Her only outlets were booths at craft fairs throughout the Northeast. She relied on word-of-mouth advertising and a few
feature articles in regional newspapers to tell people about her product. The above describes OldeTowne Spice Company’s
__________.
a. method of exchange
b. transaction marketing
c. marketing tactics
d. marketing mix
e. transfer marketing

10. A complement to the 4 P’s has been proposed that centers on four customer dimensions. It is known as SIVA which
stands for __________.
a. standards, innovation, value, access
b. status, innovation, volume, access
c. solution, information, value, access
d. status, information, volume, accepting
e. solution, innovation, value, accepting

11. The __________ holds that the organization’s task is to determine the needs, wants, and interests of target markets so it
can satisfy customers more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s
and the society’s long-term well-being.
a. customer is king concept
b. societal marketing concept
c. holistic marketing concept
d. comparative advantage concept
e. SWOT concept

Mini-Case 1-1

S. Truett Cathy entered the restaurant business in 1943. In 1964 he introduced his first Chick-fil-A sandwich. In 1998 he
owned 826 Chick-fil-A restaurants in 35 states and South Africa with an additional 92 stores set to open in 1999. Cathy was
never the type of entrepreneur who wanted to run an idea up the flagpole and see who saluted it. He will not open a new
restaurant unless he is convinced the enterprise will be a success. He will not consider taking the company public even
though it would be worth an estimated three-quarters of a billion dollars if it went public. Cathy’s philosophy is, “We
started Chick-fil-A, we built it, and we own it. Yes, we have thousands of allies, friends, partners, and employees. But it we
want to maintain the quality, the integrity, and the whole culture of our company, we’ve got to own it.”

12. Refer to Mini-Case 1-1. Which of the following would be a part of Chick-fil-A’s task environment?
a. its’ target customers
b. development of database marketing
c. laws governing cleanliness standards in the restaurant kitchens
d. consumer desire for low-fat food
e. demographic trends that show the U.S. population moving south and west

MKTG 649, Spring 2011, Exam I Review Questions – Page 3 of 12

13. Refer to Mini-Case 1-1. The allies, friends, partners, and employees that Cathy refers to are examples of __________
with whom Chick-fil-A has built mutually profitable business relationships.
a. stockholders
b. transaction partners
c. reciprocal agents
d. stakeholders
e. business networks

Mini-Case 1-2

In 1996, Target Corporation (then called Dayton-Hudson) decided that it would no longer sell tobacco products, giving up a
very profitable line for them at the time. Liability and corporate responsibility were cited as the reasons for this move.

14. Refer to Mini-Case 1-2. Which component of the broad environment likely had the most impact on Target’s decision to
delete tobacco products from its product line-up?
a. demographic environment
b. political-legal environment
c. task environment
d. natural environment
e. manufacturing environment
Chapter 2 – Developing and Implementing Marketing Strategies and Plans

1. The traditional view of marketing is that a firm makes something and then sells it. In this view, marketing takes place in
the second half of the process. Companies that subscribe to this view have the best chance of succeeding __________.
a. in highly competitive markets
b. in economies marked by goods shortages where customers are not fussy about quality
c. where consumers have plenty of choices of high quality and competitively-priced goods
d. against competitors who carefully define their target markets and position their offerings accordingly
e. in a marketplace where many micro niche products are available

2. In the Value Creation and Delivery Sequence, the first phase involves “choosing the value.” In this strategic marketing
process, the firm must do the marketing homework of __________.
a. segmenting the market, targeting a customer group, and positioning the offering
b. understanding the customer through market research
c. providing the proper product mix to the relevant retailers
d. measuring success or failure and feeding that knowledge back to the planners
e. setting a price that provides the proper perceived value to the final consumer

3. The third task in the Value Creation and Delivery Sequence is called __________. It involves utilizing the sales force,
advertising, sales promotion, and other tools to announce and promote the product.
a. choosing the value
b. communicating the value
c. entering the consumer’s zone
d. doing the homework
e. providing the value

4. Which of the following is NOT considered a support activity in Porter’s Value Chain?
a. firm infrastructure
b. human resource management
c. procurement
d. technology development
e. outbound logistics

5. In the first half the 20th century, Ford Motor Company owned rubber plantations in Brazil to supply itself with raw
materials for tire making. At some point, Ford began to buy all tires from outside vendors, and put more energy and focus
on making the vehicles themselves. This is an example of _________.

MKTG 649, Spring 2011, Exam I Review Questions – Page 4 of 12
a. the value chain
b. fulfillment management
c. outsourcing
d. portfolio balancing
e. inbound logistics

6. Bernardo Sampson has a restaurant in Bullhead City, Arizona that makes the best cheesesteak sandwich in the West,
according his well-traveled customers. According to Bernardo, the key is controlling the meat preparation process and
making his own bread from an old family recipe. Other inputs to the business, such as vegetable supplies, kitchen
equipment, and in some ways, employees, are less important to creating the best sandwiches. The meat preparation and
homemade bread could be considered Bernardo’s _________.
a. outsourcing genius
b. less critical resources
c. holistic marketing effort
d. core competency
e. outbound logistics

7. Ethikos Research seeks clients for its marketing research services. Firms that hire Ethikos are engaging in part of the
__________, one of the five core business processes.
a. market sensing process
b. strategic support process
c. marketspace acquisition process
d. customer relationship management process
e. fulfillment marketing process

8. Blind Bill makes custom window treatments and sells exclusively to commercial homebuilders. CEO William Learned
III often follows site finish managers around onsite to see how the customers view the products and to strengthen the
partnership he feels he has with them. Learned’s goal is to improve the company’s offerings. In the holistic marketing
framework, this type of activity would be called _________.
a. core competency strengthening
b. value exploration
c. value creation
d. value fulfillment
e. value delivery

9. The late business guru Peter Drucker asked all of the following questions about defining an organization’s mission,
EXCEPT:
a. What should our business be?
b. What will our business be?
c. What is our business?
d. Who is our customer?
e. What has the business been?

10. Which of the following is an example of a competence sphere?
a. Dell Computer defines the range of products and applications they will supply.
b. Saab decides to compete in both sport sedan and sport utility segments but not in minivan and truck segments.
c. A private equity firm decides to purchase a raw materials manufacturer as well as the corresponding finished goods
company.
d. NEC has identified capabilities in computing, communications, and components to support laptop computer production.
e. Starbucks select new countries to expand their business.

11. Russ Clark, a NAPA auto parts dealer, bought out a competitor’s store. This is an example of _________.
a. market penetration
b. backward integration
c. horizontal diversification
d. conglomerate diversification
e. horizontal integratio

Marketing Assignment (Master)

Marketing Assignment (Master)
Paper instructions:
In your midterm, you completed the first part of a marketing plan: the analysis of the existing market. Now, based on that analysis, create a sustainable MARKETING campaign for that same organization. (I emphasize marketing; do not go deeply into operations, finance, or management.)
Please do NOT try to create a full-year global plan for an entire multinational corporation. Pick one product and one market. Also, this is NOT a report: as an MBA, you’re expected to lead and generate ideas. You don’t have to be a creative wizard, but you should be able to make decisions and recommendations.
Write your paper in the following order, with separate sections, not a continuous essay. You have only 3000 words (no allowances or overages) and may allocate your words as you wish.
I. Cover Sheet + Table of Contents. Does not count toward word total. Do NOT put your name in your paper.
II. Introduction + Goals (25 points). This consists of three parts…
1. BRIEFLY describe your organization. It must be the same one from your midterm. Please limit this to key information; do not provide the corporate history.
2. Describe the target market. This could be any of the stakeholders from your midterm, though most likely it will be the customers. If you want to target a new customer segment, explain why.
3. Create S.M.A.R.T. Goals for People, Planet, and Profit. Make sure all 3 goals are marketing related and will be the direct result of your marketing campaign.
III. Positioning Map (25 points). Create a map featuring your brand in its desired position (which you will promote in this campaign), your target customer, and at least 1 competitor. Include a key (a guide to the symbols used).
IV. Marketing Mix (25 points). What will you do to achieve your goals? Again, this is not a report — demonstrate your original thinking. Be sure to explain your decisions (the WHY) and justify them with research.
• Product: What is the product or cause? (Pick just one if your company has several.) How is it different or better than the competition? Will you change anything? Why or why not?
• Price: What is the company’s current pricing strategy? What will be your new pricing strategy, and why? Show the old price, the new price, and a competitor’s price. (That’s 3 different numbers.)
• Place: What is the product’s current distribution? How would you change that distribution and why? How will your distribution compare to the competition?
• Promotion: This should address what YOU will do.
1. Show what media and messages you will use to address all 5 stages of AIDA+. Be specific about where and when your promotions will run.
2. HOW you will measure your campaign’s effectiveness? (Use the metrics strategies we discussed in class. Please do not just say “sales.”)
V. Promotion Budget & Implementation Calendar (25 points).
1. Based on your goals and your promotion plan, create a detailed OBJECTIVE-AND-TASK budget. Do NOT include ordinary operational expenses, such as office space, salaries, or cost of goods sold. Just show specific promotion expenses. You must research and use actual costs. Remember, an objective-and-task budget shows how each marketing expense will contribute to your goal.
2. Create a timeline of specific dates and activities.
VI. Reference Notes + Bibliography. Research is a critical component of this paper. Support all of your facts, data and arguments using multiple authoritative sources, not just company websites. No Wikipedia. Every source you list must be directly relevant to your paper, so do not include class readings unless you used them to create this plan. Include reference notes in the body of the document AND a bibliography of all your sources at the end. Please use a proper reference note format, as we discussed in class. Your reference notes and bibliography do not count toward word total.
IMPORTANT NOTES
• Length: Maximum 3000 words — no overage allowed. Longer papers will be downgraded 1 point for each % they exceed the limit. The maximum does not include the title page, contents, reference notes, or bibliography. However, words in charts and tables DO count toward your limit. Do not fill your plan with definitions, theories or unnecessary background information.
• Proofread: Proofread your paper to minimize errors and ensure clarity. Also, reread the instructions AFTER your paper is complete to catch any omissions.
• Objectivity & Feasibility: Your paper should be a well-reasoned and substantiated argument. If you say, “our product is high quality,” PROVE IT with facts or third-party quotes. Also, don’t just present your ideas; explain them. Why is this the best option?
ABSOLUTELY NO PLAGIARISM: This is a test of your original analysis and thinking, not your ability to copy and paste. You must base your plan on research, but quote other sources sparingly and always use proper quotation marks and references. We’ve discussed plagiarism at length in the forum and at your induction; it’s your responsibility to completely avoid any form of plagiarism.

 

Marketing Coursework

Coursework –
Subject Marketing
Paper instructions:
A prospective developer has identified a site in Liverpool City Centre which they consider to have development potential as an office block. You have been asked to produce a valuation for the developer in order to guide her decision as to the financial viability of the site.
The site extends to 1.24 acres and is currently used as surface car parking. Should they pursue the project the developer would seek planning permission for the site to accommodate 45,000 square feet of office space of which 38,250 square feet would be lettable floor space.
The projected development period has an estimated completion period of 30 months, of which the pre-build phase is anticipated to last 10 months. The building contract is projected to take 14 months and 6 months has been estimated by the developer as a potential letting void in which sales professionals will market the building.
The developer has arranged finance with a bank at 1.25% per month. Construction costs have been estimated at £125 per square foot. The developer hopes to realise a profit of 20%.
Professional fees are estimated in relation to building costs including an architect (@5%), a structural engineer (@2%), a quantity surveyor (@1.5%) and a project manager (@2%). A promotion and marketing fee has been agreed with a commercial agency at £60,000: £10,000 per month for the final 6 months of the development period over which the developer has hired a sales team to promote the building to its target market. The developer is alert to the risks involved in undertaking a development of this nature at the current time and has asked that the valuation should include a realistic contingency fee. Agents’ fees for letting the building are thought to be around 15% of the estimated rental value of the building.
The developer is confident that the location of the site means that upon completion it should command premium rates for office space. They believe this to be around £22 per square foot. However they are keen for up to date market intelligence on what might be a realistic rate of return including the degree to which subsequent rental voids in the form of ‘rent holidays’ might be necessary to populate the building in the first instance.
Finally, the local planning authority are likely to ask that a section 106 agreement is negotiated to mitigate the impact of the development. The developer’s previous experience would suggest that the net result of this negotiation will constitute the equivalent of 2% of the total development value and will be payable upon its completion. Given the provincial location of the development, however, the developer will try to negotiate this section 106 liability to be as low as possible.
In compiling your valuation you should consider whether the information you have received from the developer includes everything that you would want to take into account.
Prepare a short report (no greater than 1,500 words excluding presentation of calculations) which comprises a valuation, a commentary on the choices you have made in the compilation of the valuation and a recommendation to inform the developer’s decision whether or not to pursue the scheme.
can the writer include references as in Harvard style….i need at least 14 references of reading sources

 

Thesis Proposal – Computer Science

Thesis Proposal –
Subject Computer Science
Paper instructions:
I am doing Masters in Software Engineering and want you to help me writing a thesis for me. Topic may come from any of below mentioned field
Information Security
Human Computer InteractionCyber SecurityGIS and Remote SensingKindly send me available topics and a two page details about it.–
Proposal contain
IntroductionBackground/ Existing LiteratureMethodologyOutput/resultconclusion
***IF YOU WILL MAKE THIS PROPOSAL GREAT YOU WILL GET AN ORDER FOR 50 PAGES OF HIS THESIS WRITING AND RESAERCH PAPER ALSO.. ***

The potential online shopping factors affecting customers’ behaviour: a case study of Tesco

The potential online shopping factors affecting customers’ behaviour: a case study of Tesco
This is a completed dissertation and already submitted to the university. However, my supervisor asked for the 150 questionnaire hard copies. Since, the dissertation is completed by other writing company and they didn’t save the data collected for this dissertation. I need you to kind of restore the data of questionnaires based on the analysed results in the chapter 5. Basically, what I need is a conclusion of 150 questionnaires results, like for Q1 how many people chosen answer A and how many people chosen answer B, etc. for question 10, how many people chosen agree, how many people chosen strongly agree, etc. You don’t need to write this in an essay format, actually you could just place the number of people chose for each answer next the answer in the questionnaire, as long as I can fill up 150 questionnaireS based on your marks/conclusion. As if my supervisor calculate the statistic(e.g sig. level) based on my questionnaires hard copies, the results should be the same as in the chapter 5. To have a better understanding, I’d suggest you to read through the dissertation. The very important point here is the consistency. Since the questionnaire is just 2 pages, and you’ll just need to place the number of people next to each answer, and this shouldn’t exceed 2 pages. That’s why I just placed 2 pages order here. If you need more, although I don’t think should just leave me a message with you reasons and please continue the working without waiting for my response, coz I might not available for all the following 12 hours. Once I received you message, I’ll complete the payment and by that time you should be able to upload the rest immediately. Please upload the 2 pages within 12 hours.

Service Marketing

Topic: EMBA ASSIGNMENT

Paper instructions:
Hi,
The assignment (which is long over due) is on Service Marketing; one of the modules in my EMBA program.
I run a Training company. We specialize in placing Senior Management Staff from various organizations in Africa, in Executive Education programs (short courses in Leadership, Strategy, Innovation, Management, Negotiation etc) in top Ivy schools in Europe and America.
Take Home Individual Assignment: 50%
a. Select one concept, model or framework from the course and provide a clear description of its implications (potential benefits & problems) for your organization. (10%)
b. Describe in detail the challenges you are likely to face in implementing the concept, model or framework in your organization. (15%)
c. How you would overcome such challenges? (25%)

Kindly advice what concept you will use for this assignment and as well as your fees.
If you would like a PDF of the class slides to see the concepts taught, I can email it over once we agree on a writer/fees.

I also have overdue assignments in Leading Startegic Innovation and Managerial Finance so I am eager to see how this goes so I can get help with these.
Work MUST be plagirism free please.
Thanks.
Additional materials: not defined
Attached additional materials: not defined