Company analysis

 
Students should write a 2,500 word report, which focuses on the marketing process in the company which they had chosen for their presentation. It should explain the marketing process through its application by the selected company. This should include the
marketing environment,
market research,
consumer behaviour,
Segmentation, Targeting and Positioning,
the 4 P’s,
Integrated Marketing Communication (Focusing on digital marketing)
branding and digital marketing.
The report must be thoroughly researched and provide examples from the company which demonstrate the marketing process. The report should:

• Be written, organized and laid out in an appropriate business report-like structure and format.
• Be fully referenced.
• Apply material from the text book and lectures.
• Use at least six academic articles.
• Use marketing models, theory and examples throughout.
• Be analytical.
• Thoroughly research the company using numerous resources including Mintel and other data bases.

Throughout the report is fundamental that marketing terms are used, with application of theory and material taught in class and from the textbook. Students who state, for example, that place refers to where companies sell products and promotion is providing offers to customers will receive zero. All marketing terms and concepts should be fully explained and demonstrated. There is no need to provide a SWOT analysis.

An analysis of the industry

 
Complete your individual assessment of your chosen industry/sector for your future career. Produce a report that addresses: · – An analysis of the industry/sector and its key features · – Profiles of 3 companies who operate in this industry/sector – 1 industry leader, 1 emerging company, 1 company at risk – A justification of your selection of companies and why they are leading, emerging and at risk Each company profile should consider: · – The external environment of the company · – Their customer base as well as their position in the market · – The financial performance indicators

p.s Please can u write about industry in UK using PESTLE analysis. Choose between coffeeshops or hotels

Analysis / Forecasting Data

 
Scenario: You are still a consultant for the Excellent Consulting Group. You have completed the first assignment, developing and testing a forecasting method based on linear regression (Case 3). However, your consulting manager at ECG wants to go the next step and investigate another forecasting method. It is important to do a thorough job for the client, and you have the expertise to analyze different forecasting methods. You have decided to look at the sales data for client’s lottery app as a single data set and use a time series analysis, namely SES, single exponential smoothing.
Case Assignment
Using Excel, use the forecasted sales (select tab on bottom) from Case 3 to compute the MAPE, by doing the following:
1. Find the MAPE for the first 12 months (assume the forecast for Month 1 – or January – is equal to January’s actual sales). To find the MAPE, you will need to compare actual sales for each month, or Y(t), to forecasted sales, or F(t).
2. Next, forecast the sales for the next three months (Feb – Apr), and compute the MAPE for this 3-month period. Compare this 3-month MAPE to the MAPE you calculated for the SES analysis (Case 4).
Then write a report to your boss that briefly describes the results that you obtained. Make a final recommendation on which method to use, SES or Linear Regression.
Paper should include two files: (1) An Excel file; and (2) A Word document.
Data: See attachment with data that I previously have and generated from your analyses in Case 3.
Assignment Expectations
Analysis
• Accurate and complete SES analysis in Excel.
Written Report: (Use Heading for paragraphs)
• Length requirements = 4 pages minimum (not including Cover and Reference pages)
• Provide a brief introduction/ background of the problem.
• Complete and accurate Excel analysis.
• Written analysis that supports Excel analysis, and provides thorough discussion of assumptions, rationale, and logic used.
• Complete, meaningful, and accurate recommendation(s).
* Note: See attachments with Case 3- Data for assignment and complete instructions. Paper should include two files: (1) An Excel file; and (2) A Word document

Correlation Analysis

 
As the Quality Manager for Excellent Manufacturing Company you have received the Quarterly Production Report The Assembly Department Manager is now concerned about the scrap rate that he sees on the Quarterly Scrap Rate Report for his department. The weekly scrap rate data is shown here.
Week Scrap/ Rework
1 9.8%
2 9.4%
3 11.9%
4 7.8%
5 12.1%
6 10.0%
7 11.6%
8 11.8%
9 5.8%
10 9.7%
11 11.2%
12 10.3%
13 10.7%
Your first instinct is to analyze this data is to see if there is a correlation between the scrap rate and the production of good pieces or the amount of hours worked. So you match up week for week the scrap rate and the production output to determine the correlation. And then you do it again with the hours worked.
Case Assignment
Choose either the Production data or the Hours Worked data from Case 2. Do a correlation analysis of this data with the Scrap Rate.
Assignment Expectations
Do the following:
a. Calculate the Coefficient of Determination
b. Calculate the Coefficient of Correlation
c. Calculate the Covariance and show the alternate calculation
d. Test the significance of the Correlation Coefficient
e. Generate the Data Analysis using the Excel Covariance Data Analysis
Write a two to three page paper explaining what you did and interpret the results of the correlation analysis. Be sure to reference the results of the data analysis for both correlation calculations. Include other references that you use. upload the Excel file into Additional files.

Policy Analysis

 
The final course assignment is problem solution paper focused on resolving a problem or issue related to military members and/or veterans. The paper should analyze the problem/issue in depth using the course materials and outside sources. It should examine the underlying assumptions of the problem/issue and apply at least two theories in understanding and resolving the problem/issue. The problem/issue must be clinical. Students should clearly label their papers as either a policy analysis.

Paper Topic
• Alcohol abuse in the US military

The paper should be 10-12 pages long, double-spaced with one-inch margins all around, in Times New Roman 12pt. font. APA Style should be used throughout.

Content (70%): Requirements:
The paper should include (a):
1. Review the literature around the problem/issue. This section should compare and contrast different perspectives on the problem/issue and include an analysis of the underlying assumptions of the problem. For example, an underlying assumption around military suicides that it is significant problem in all of the services. The evidence, however, shows that the Navy and Air Force suicide rates have never been above the matched civilian rates. Another assumption might be that the United States government should spare no expense provide for veterans. The assumptions around the problem/issue can be correct, incorrect, or both. You need to bring out some of the assumptions and explore their impact on how the problem is framed as well as the accuracy of the assumption.
2. Discussion of an underlying theory that helps in the analysis and explanation of this area of interest. This discussion should examine the history of the policies or practices surrounding this problem area as well as current policies and programs that address this area.
3. Provide a solution to the problem/issue. The solutions can either be a clinical application, policy change, or program proposal. Be sure to critically analyze your recommendations. Consider counter arguments to your recommendations and respond to them. The solutions should include an analysis of evidence-based practices that address this problem. For example, you might examine interventions such as prolonged exposure therapy in helping military members and veterans overcome post-traumatic stress disorder.
4. Ethical implications of the issue for social workers. This should include a discussion of potential ethical implications as well as issues of social justice.
5. Include discussion of race, gender, sexual orientation and other diversity issues as appropriate.
6. Your paper should be supported by at least 8 scholarly articles 3 of which should NOT be in the course syllabus. HIGHILIGHT the articles in the reference sheet that are not in the syllabus.
Grading Scale:
Excellent
a. Exceeded the requirements of the assignment.
b. Argument/Main Points were clear and interesting and demonstrated a robust understanding of the course materials.
c. Evidence supported the argument and was varied, specific, and unambiguous.
d. Ideas presented in a logical and coherent fashion with no effort required by the reader.
e. Showed significant personal insights and awareness and related those to future social work practice.
Very Good
a. Met the requirements of the assignment.
b. Argument/Main Points were clear.
c. Evidence supported the claims.
d. Ideas were easy to follow with little effort required by the reader.
e. Showed some personal insights and awareness.
Adequate
a. Met most but not all of the requirements.
b. The central argument/points were present but not clear.
c. Some evidence failed to support the argument/main point.
d. Ideas were difficult to follow or were not logical.
e. Showed little or no personal insights or awareness.
Inadequate
a. Met few of the requirements.
b. No central argument.
c. Evidence failed to support the argument/main point.
d. Ideas were illogical.
e. Show no personal insights or awareness.

Writing (20%): Requirements:
1. Written to graduate level standards of writing.
2. Writing is clear and mechanically sound.
3. Grammar, structure, spelling and punctuation are correct.
4. Sentences are well-structured, complete, clear and concise

comparison and image analysis

 
there is 6 paper needs to be done
one of them is IMAGE ANALYSIS other one is COMPARISON

i will upload one example of each one it needs to be like the example because i need to get full credit from this assignment. no listing its gotta be full sentences with details.

i will upload assignment page there is requirements and paintings you should do

and example of empty work sheets you can write on it.

please see the examples and make sure.
1-) COMPARE- BALL, photograph of Ball in his “cubist costume” at the Cabaret Voltaire, 1916
and DUCHAMP, Bicycle Wheel, first made in 1913 (this is a 1951 reproduction)

2-) COMPARE – POLLOCK, One: Number 31, 1950, 1950
SHIRAGA, Challenging Mud, 1955

3-) COMPARE- NAUMAN, The True Artist Helps the World by Revealing Mystic Truths (Window or Wall
Sign), 1967 and
SMITHSON, Spiral Jetty, 1970
4-) COMPARE- Shiraga, Challenging Mud, 1955 AND
Walker, Camptown Ladies, 1998
5-) IMAGE ANALYSIS- WARHOL, Gold Marilyn, 1962
6-) IMAGE ANALYSIS- Hesse, Hang Up, 1966

2 image analysis and 4 comparison
please look the examples i will upload need to be like that for full credit

Policy analysis paper

 
1. My topic of this final paper is about the employee pension issue in the City of Boston. The topic could be “Addressing the employee pension liabilities problem in Boston” or something like that. You can also write “Expanding employee pension funding for the City of Boston” My expression is not good. You can choose whichever is easier to write and rephrase it in your own words.
2. This is a term project of policy analysis. I have done 3 assignments about this final project before and I have uploaded them. There are some comments from professor in those paper, you should edit them first ,then you can integrate any part of the first three assignments in composing the final policy analysis. This being said, DO NOT simply cut and paste your short assignments into longer paper. Use that material strategically.
3. I ordered 6 pages. The assignment should run about 14 or 15 pages, including tables and charts (but not bibliography). I have done 6 pages before (Assign 1,2,3). So you can use some pictures and tables in the content, totally about 2 pages.
If it’s concise and good, fine. Too long is never good. And don’t puff up the page count with pictures. Use all graphics strategically. The point is to lead the reader to the conclusion, not impress the reader with your artistic skills. But don’t have 15 pages of pure text. Nobody will read it.
4.Every policy analysis starts with an executive summary. No more than 1 page. The executive summary is NOT the introduction. Then be sure to write the overview of the issue, Goals and Objectives, Policy Alternatives, Policy Evaluation, and Recommendation and Rationale.
5.Use footnotes or endnotes, but use Arabic(1,2,3…) numerals.
6. The total number of references should be around 30. You can see the format of references in samples. Please also provide the source for pictures and tables.
7. I also uploaded two samples. You can refer to these two samples. They are very clear about the structure.
8. All in all, please follow all the instructions and provide a clear and well organized structure. Be sure to include every part in the paper, executive summary, overview, Goals and Objectives, Policy Alternatives, Policy Evaluation, and Recommendation and Rationale

Reaction/Analysis paper on 2 separate readings

 
Response Papers. Students will choose two class topics on which to write brief response papers. In other words, the student is responding to the reading. Papers must be brief, 750 – 1,000 words 2 pages. These papers are opportunities for students to practice writing, receive feedback from the professor on their ideas.

Please use times new roman 12 font. You can put both responses in the same document however please put the title on the top of each one.

1st Topic 19 Response paper. The Great Game: Iran, China, and Geopolitical Rivalry in South Asia

2nd Topic 20 Response paper. Afghanistan and Pakistan in Comparative Perspective: Counterinsurgency

Group-Level of Analysis – Portfolio Project

 
Purpose:

To explore and understand the effect of group behavior, specifically cross-cultural team development and success, on organizational performance and effectiveness, and to learn new or to enhance leading edge presentation skills

Related to the following course objective:

• Successfully participate as a team member, lead teams, and manage independent teams to accomplish specific goals and objectives
Deliverable:

Portfolio comprised of two parts:

1. Part 1–OB research findings from which the presentation (Part 2) will be created. Part 1 should be a comprehensive outline, with expository content under headings and subheadings containing data and information, analyzed, synthesized, assessed and graphically formatted as presentation (see Part 2 details below). The outline will have broader and more intensive content—that is, OB-related data, information, concepts, theories, models, methods, practices—than Part 2 because Part 1 will reflect your research, note taking and fact gathering—that is, what you have learned about group-level organizational behavior from required weekly and outside resources and the weekly discussions. Think of Part 1 as the notes section underneath slides in traditional presentation applications, useful to keep a presenter on track and serve as “cheat sheets” when questions are asked beyond the bulleted slide content. Part 1 notes will also include resource reference list and in-text citations.

2. Part 2–Graphic presentation. Do not use Power Point (PPT). Included in Assignment 2’s purpose is learning new skills or enhancing existing skills to create innovative presentations applicable to real-world workplace and other professional environments. If you are interested in building slide technology skills, I recommend that you consider using Prezi (an innovative replacement for PPT). For information, go to https://prezi.com/signup/public. Or feel free to use other options such as video (e.g., YouTube), website page/s (e.g., wix.com) or other innovative graphical presentation application suitable for illustrating synthesized, key data and information from the comprehensive content generated in Part 1. Consider integrating audio or animated elements or a concept map, SWOT analysis, or narration into the presentation to increase impact, meaningfulness and persuasiveness.

The Introduction and additional instructions below provide detailed steps and directions for creating, packaging, and submitting your Portfolio.

Introduction to Assignment Content

For this group-level analysis assignment, you will wear the hat of a rising-star organizational behavior (OB) consultant. You will create a portfolio comprised of a graphic presentation—Part 2—supported by the content of Part 1, research findings from diverse OB publications and internet materials; a selected annotated list of professional knowledge, skills, and abilities and learning experiences relevant to group-level, particularly cross-cultural, team success. Don’t forget to research relevant OB networking resources such as communities of practice, special interest groups, and professional associations; and recommendations for OB self- and team-assessment tools.

Case Study 2: Going Global: What Does it Take to Make Cross-cultural Teams Successful? will serve as the central organizing influence of your Portfolio. The case describes issues, problems, and challenges related to developing high-performing cross-cultural teams in an organization integrating new employees after an acquisition. The Portfolio’s overarching goal is to convince the client to hire you as an organizational change consultant. Portions of the Portfolio will reflect your actual work, management, and learning experience, when it exists. Other portions will represent reasoned, logical postulations where research and investigation of OB practitioner knowledge, skills, abilities, publications and other resources, and OB training, education, development, networks, and professional associations are used to flesh out what you determine will be a convincing proposal (presented as a Portfolio).

This project is designed around the following hypothetical situation:

You recently launched an organizational behavior consulting practice, specializing in cross-cultural group and team dynamics and problems. Having done an environmental scan, you know the competition for clients in your niche is stiff. Since the 2008 Recession a number of top-notch OB professionals have established consulting services targeting organizations challenged by cultural diversity, virtual work environments, communication technology, and issues related to restructuring traditional organizations into flatter systems with team-centered processes. One such company is Bon Vivant Specialties (BVS), run by Daniel Chinn, a CEO you met at an international education and development program for high-potential mid-level professionals called Managing Today, Leading Tomorrow. Case Study 2, Going Global: What Does it Take to Make Cross-cultural Teams Successful?, represents what you know from Chinn, professional networking, and business and management news and other media. Chinn has widely expressed his interest in hiring an OB practitioner to identify, document, analyze and assess behavioral issues and problems, and recommend intervention strategies, methods, and tools to successfully restructure the company, enhance team performance and effectiveness, and hence organizational performance. Your strategy to convince Chinn that you are the OB consultant for the job must be innovative, original, and fresh to distinguish your contributions from your competitors. To that end you will create a Portfolio of varied, meaningful, germane components customized to enable BVS to reach its cross-cultural team restructuring and organization performance goals.

Read and follow all the Instructions below carefully.

Instructions

1) Review the Assignment 2 Portfolio Grading Rubric, and the assignment purpose, course objective, and introduction above.

2) Read the case, Going Global: What Does it Take to Make Cross-cultural Teams Successful? Your analysis and assessment must evidence understanding of the case’s specific characters, context, incidents and circumstances. Avoid generalizations that might apply to similar cases available on the Internet or in previous courses.

3) Choose a name for your consulting practice, and briefly describe the service you provide.

4) List and describe at least three OB-relevant knowledge, skills, abilities and learning experiences. This Portfolio component is a mixture of a functionally (as opposed to chronologically) organized resume that highlights work or job actions by category, such as Team Leadership or Team Project Management, and more progressive approaches to professional promotion such as online networking provided by LinkIn.com. When identifying elements to be described, begin by asking what did I do (i.e., what actions did I take?—describe with verbs such as worked, created, prepared, implemented, conducted, produced) and what happened as a result of my experience and learning (i.e., how could I apply my learning and experience as a consultant for BVS?—explain with verbs such as will use, apply, implement, change, enable, empower).

5) Identify, analyze and prepare to discuss at least three problems and/or issues related to the successful formation, development and operation of cross-cultural teams in the case context

6) Propose and evaluate at least three recommendations, including OB strategies or interventions, that the organization could use to solve problems, address issues, and hence enhance cross-cultural team performance and effectiveness and based on key findings and ideas to maximize ongoing improvements to organizational performance and success. Include self-assessment team tools, training exercises, team development methods, or other similar resources.

7) Draw data, information, and ideas from at least four required resources (at least two from each of Weeks 4 and 5) listed in the Course Schedule, plus at least four credible, authoritative, relevant outside sources for a total of at least eight references. Your outside references should show a mix of credible OB consultant websites, professional networks and associations (for example, Organizational Behavior Management Network, Society for Human Resource Management, Society for Organizational Behavior), scholarly and applied/practical sources, largely drawn from UMUC’s Information Library System (ILS), and including classic writings. Review APA citation materials and Tips on Research Sources in Course Content. Cite research sources within Part 2’s content using APA in-text formatting. Include a Reference list with complete source information at the end of the paper. See specific formatting and heading template instructions below in Instruction 9. Alphabetize references under each subheading. Please note my preference for including publication date and page numbers, when available, within in-text citations. You are expected to paraphrase, using quotes only when the source’s verbatim statements uniquely enhance meaning and understanding. Deductions will be taken when quotes are overused and found to be unnecessary. See examples below.

In-text citation:

(Casey, 2002, p. 50). [Include publication date]

Reference citation:

Casey, C. (2002). Critical Analysis of Organizations: Theory, practice, revitalization. London: Sage.

8) Identify and present in bold font at least six different OB concepts, theories, methods, strategies, interventions, or practices in your group level analysis. Demonstrate through context and/or endnotes your understanding of the terms’ definition and meaningfulness to the meet the assignment’s purpose and course objectives.

9) Use the headings and subheadings provided below to organize Part 1 of your Portfolio. This written Portfolio portion will adhere to headings and subheadings labeling analysis and recommendations presented in standard expository form. Bulleted text can be used, as appropriate, however OB group-level analysis, synthesis, and assessment must be presented in composition format under each heading. The objective is to create a comprehensive OB analysis based on research data and information on which your presentation will be based and to which you as the consultant/presenter could refer for additional information as needed. Feel free to create additional subheadings or modify headings as needed to create an effective framework for your group-level analysis, synthesis, and assessment. Use examples and cite support sources as presented in Step 7.

I. Cover page (Your name, course title, assignment, date, and instructor’s name)
II. Consulting practice name and services provided
III. OB-relevant knowledge, skills, abilities and work experiences (use annotated bullet format)

IV. Problems and/or issues

Problem and/or issue 1

Problem and/or issue 2

Problem and/or issue 3

V. Recommendations—OB strategies or interventions, tools, and resources
Recommendation 1

Recommendation 2

Recommendation 3

VI. References

10) Use Microsoft Word for your text document, Part 1 of your Portfolio. Try to be concise and keep this written Portfolio portion to three to four pages in length (plus cover page), but substance is more important than length. Again, APA reference format is required. Use the following file title: your last name_Assignment 2 Part 1_464_date.

11) For Part 2, create a presentation using Prezi or video (e.g., YouTube) or website application (e.g., wix.com), or other innovative graphic application, to illustrate synthesized, key information and resources delineated and synthesized in Part 1. Use the following file title: your last name_Assignment 2 Part 2_464_date.

12) Submit your Portfolio (two files, Part 1 and Part 2) to your Assignment Folder by the due date.

Case Study 2, BMGT 464

Going Global: What Does it Take to Make Cross-cultural Teams Successful?

PetGourmand, a second generation, family-owned Memphis-based company with about 200 employees, develops, manufactures, and sells nutritious, gourmet food products for pets. PetGourmand is a low-tech, hands-on, bricks and mortar company with solid brand recognition, an impeccable reputation for high quality and ethical standards and processes, older work force (average employee age is late 40s), low staff turnover, impressive record of speedy state and federal new-product approvals, and solid working relationships with their veterinary and pet-owner customers. For the most part the company plays up the PetGourmand as a close “family,” although the organization’s structure is hierarchical with fairly rigid management divisions and reporting policies. Research, manufacturing, and sales and marketing operate in traditional fashion, with employees reporting to supervisors or mid-level managers. By the 1990s, sales and distribution grew from Tennessee into a regional market, establishing a competitive advantage throughout the US South. Then came the Great Recession. As customers lost jobs, and small business profits, such as veterinary practices dipped, the demand of “fancy cat food,” as one PetGourmand lab technician said, seemed to disappear overnight. By the time Bon Vivant Specialities contacted PetGourmand’s CEO about acquiring PetGourmand, the writing was on the wall.

Bon Vivant Specialities (BVS) is a large Chinese-owned manufacturer and distributor of gourmet food and beverages, headquartered in Hong Kong. Manufacturing plants operate in main land China, and the company has additional offices in Europe and Australia. By acquiring the smaller, well-respected PetGourmand, BVS aims to diversify and expand its consumer base by including products tailor-made to meet market projections of a customer upsurge in healthy, gourmet pet foods and treats. Given the availability of telecommunications technology (software and hardware), and BVS’s current expertise and use of such technology, geography and location should not be an insurmountable issue. PetGourmand employees, on the other hand, are dispirited about the acquisition, and anxious about “working for foreigners,” downsizing, less face-to-face interaction, language differences, and more electronic systems put into place. To make matters worse, recent news media have printed stories about tainted pet food made by other companies in China. Employees fear loss of product quality and damage to PetGourmand’s reputation.
BVS has told PetGourmand workers that—for now—most employees will be retained. However, all employees will be evaluated, and reassigned and integrated into BVS’s existing, and to-be-formed-as-needed, work teams, a key component of BVS’s flat, smoothly efficient organizational structure. BVS’s management staff, scientists, and sales professionals tend to be tech-savvy, culturally diverse, young-to-middle age (ages 25 to mid-forties), bi-lingual, ambitious, self-directed, accustomed to working remotely, and clearly focused on the company’s commercial success. BVS’s Harvard-educated CEO, Daniel Chinn, supports increasing the company’s competitive edge by “discovering and developing individual potential through group collaboration and team synergy,” and is known to be an enthusiastic supporter of job training and career growth beginning from his days as a brilliant, hard-driving MBA student. He’s eager to move forward on the integration of “PetGourmand’s greatest asset—it’s knowledge rich, experienced workers.”

Literary Analysis II

 
You’re only being asked to analyze one story, this is an opportunity to take an extremely focused approach in the analysis—narrowing your focus can give you a stronger foundation for developing your ideas. Remember that this is an academic essay: your writing must employ scholarly language and MLA or APA citation style. Be sure to have a clear thesis statement, identifiably separate body paragraphs to develop your analysis, and clear conclusion that goes beyond simply restating the main ideas. A strong organization will help deepen your analysis by revealing where you should develop your points more thoroughly. If you have questions about academic essay structure, don’t hesitate to ask.
In this essay, you are expected to do the following:
1. Select one of the themes of Postcolonial theory that you would like to explore. This will be the lens through which you look at the literature. If you’d like to continue the same theme from Essay 1, you are welcome to do that. If you’d like to choose something new, that is also fine. As before, if you would like to focus on a theme outside of our “Postcolonial themes” list, that shouldn’t be a problem, but it’s necessary to double-check with me.
2. Describe the lens and explain why you chose it for this particular literary work. What ideas can be included in that lens? Why is it a worthwhile lens for discussing the literature? Be specific.
3. Apply that lens to Heart of Darkness. This should be the bulk of your writing. How does the theme function within the story? What specific moments in the story are valuable for drawing deeper insights about the theme? Your analysis should include specific textual evidence, not simply general statements about the plot elements or characters. Ultimately, the analysis should answer this question: What does Heart of Darkness teach us about how (your chosen theme) works?

Your essay should be a Postcolonial analysis, not just a character study or a general discussion of symbols in the literature. This focus should not be difficult to maintain given that the 20th century literature we look at in this course is directly tied to actual colonial events. However, it’s worth reiterating that you are expected to apply Postcolonial theory. If you need any help working through those ideas, please ask. It’s part of my job, and I enjoy doing it.

In my experience, the most common mistake in writing about literature is to include too much plot summary. While you will obviously be referring to plot points in your analysis, your focus needs to be on analysis, not on re-telling the story. Write as though your audience is already familiar with the story: they may need a few brief reminders here and there, but they do not need you to rehash the entire plot.
You are welcome to bring outside sources into your essay, but do not over-rely on the ideas of others. Your sources should support your ideas, not stand in for your ideas. I highly recommend that you list your own ideas and insights before looking to outside sources, and that outside sources represent no more than 20% of the writing.

Attached you will find additional notes regarding accepted post colonial themes to choose from and The Heart of Darkness text.