Pricing and Revenue Management


Pricing and Revenue Management

This exercise is based on a sample provided by a fuel pricing solution provider. Imagine how a pricing analyst and helping a US petrol retailer to analyze its pricing strategies. A sample of data was collected from one of sites this retailer operated. You shall produce a business analytical report to help the client understand its demand structure, modelling the pricing decisions and provide insights into the pricing strategies.
The data in the file shows Petrol sales in gallons and prices in dollars. The columns are as follows:
• Date
• Weekday
• Vol – the volume in gallons of regular unleaded petrol sold at the site on that day
• Price – the price per gallon in dollars changed by that site
• AvgCompPrice – The average price charged by competitors to the site
• MinCompPrice – The lowest priced competitor to the site on the given day
• MaxCompPrice – The highest priced competitor to the site on the given day
Marking principle:
1. Understanding on the retail fuel (petrol) market and provide prescriptive analytic insight into the pricing decisions in such as a business context. (10%)
Note: You may want to associate spot market price with the retail fuel pricing. Some market information and data can be found in websites like ( You should be able to use summary statistics to provide descriptive analytics and insights for the pricing data, and ask relevant research questions and hypotheses which will be studied in the following analysis.

2. Fit the price-response demand model and compare different demand models, analyze the own price elasticity and competitor’s price elasticity, and more importantly provide insights into petrol pricing using the predictive analytics. (45%)
Notes: You should compare at least the following demand models and discuss the corresponding hypothesis behind the model.
a. Linear regression with volume (sales) as the response (dependent variable) and own price and average competitor price as the predictors (independent variables).
b. Linear regression with natural logarithm (LN) of volume as the response and LN(price) and LN(average comp price) as the independent variables.
c. Include the weekday as a predictor by creating dummy variables (Note that you need to remove linear dependency).
d. You can also include the month or season as the predictor to address the seasonality effect.
e. You can further improve the model performance by examining the reference price effect and competition effect. You can then measure the competitive price elasticity.
f. Compare the above models to other model specifications you are interested.
Write down the model coefficients and R squared output (and adjusted-R squared output), then compare the goodness-of-fit using the (adjusted-)R squared output. Next, choose the best performance model and write down the demand function. You should also provide the model diagnosis to ensure that the model is specified properly. Finally, comment on the price elasticity of the sales and the impact of different characteristics (e.g., weekday, seasonality) on the price elasticity. You should be able to interpret the results clearly. As a business report, only presenting the statistical results is not enough. More importantly, you should use the statistical results (including the comparison of the models) to provide insights into the pricing strategies (even before you formally formulate the optimization models).

3. Propose the pricing optimization models and derive the optimal pricing strategies.  be able to state the model formulation clearly, explaining the meanings and implications of each term. Then  show how  to develop the optimal solutions and analyze the characteristics of the pricing solutions. Finally,  be able to examine the performance of the proposed pricing solutions using the sample data. Since the cost information is not available. use the regular gasoline spot price in the same period of time as the proxy ( For those days without spot price information (as there was no trading in spot market), using the available price of the previous day. (40%)




Data Analysis and Interpretation Presentation


Data Analysis and Interpretation Presentation                                                                                                                                                   PLACE AN ORDER TODAY & GET 15% DISCOUNT (CODE GAC15)


Conduct a competitive intelligence analysis to understand and deal with the competitive market environmen


Osteoporosis_Week 3
Conduct a competitive intelligence analysis to understand and deal with the competitive market environment; how will a product be positioned to compete effectively in the marketplace? develop a product that does not perform as well as a market competitor, This assignment should help to team in preparing Marketing Strategies in the Section 1- Project Overview. Post a model compound and proposed indication. Also provide an analysis of the strengths and weaknesses of the model compound and its competitors’                                                                                                                                                                                                                                                        PLACE AN ORDER TODAY & GET 15% DISCOUNT (CODE GAC15)

A rhetorical analysis in human trafficking

Topic: human trafficking
Order type:     Essay

The textbook to be used in this paper is global issues,local arguments second addition by June Johnson page 481 reading human trafficking by david a feingold.
In your rhetorical analysis you should accomplish multiple goals as you examine closely how the text I selected is put together to create a specific effect. In your essay you should identify the writer angle of vision. You should also identify the rhetorical context , including the specific purpose of the argument that the writer is attempting to make, as well as the intended audience of the reading selection.Include a brief summary of the argument in the selection, including what you identify as the overall claim,reasons, and evidence presented by the writer. In identifying the intended audience,you should consider the genre of the reading selection. Examine the use of classical appeals to logos,ethos,pathos in the reading selection you analyze.Document any material you take from the reading selection according to mla format using parenthetical citations in text.Provide intro phases for any direct quote. Affix a list of work cited adhearing to mla style to essay. It should be only one citation which is book and the reading within .

A critical evaluation and review of the concept and application of the Tableau de bord, and its uses in contemporary performance management and control.


A critical evaluation and review of the concept and application of the Tableau de bord, and its uses in contemporary performance management and control.

The Balanced Scorecard was developed by US academics Kaplan and Norton in the 1990s in response to a need to broaden the criteria used by organisations to manage and control their performance. The Balanced scorecard was created because, at the time it was recognised that many of the criteria which contributed to the success of an organisation were “soft” qualitative in nature rather than quantitative or financial.

Hence the balanced scorecard uses a range of measures to evaluate performance from four different perspectives identified by Kaplan and Norton. This was seen by many to be a revolutionary approach to performance measurement and control, however the real “trail blazer” in relation to this topic was the France, who decades earlier had developed the iconic “Tableau de bord”, which is widely used throughout the country, but is little known elsewhere.

You are required to undertake a review and evaluation of the research that has been undertaken in relation to both the Balanced scorecard and the Tableau de bord and the contribution each model has made to modern business management, identifying examples of real world “good practice”.

Write a management report (1,800 words maximum) to:

1. Critically appraise and evaluate both the Balanced scorecard and the Tableau de bord, identifying the performance criteria used in each of the two models.

2. Identify key performance criteria which you consider would be useful in relation to each of the two methods, stating which of the two methods should be considered “best practice” and why.

3. Draw, based on your critical analysis and appraisal, appropriate conclusions and recommendations for both profit and not for profit organisations.

4. Make a brief presentation based on the findings of you analysis and content of your report





For case, students are required to follow the case analysis method outlined below.

The following sections are required in a written case analysis. An explanation of what is encompassed by each section will be covered in class 1.

I. Executive Summary ( no more than 1 page)
II. Problem/Issue Statement (1paragraph)
III. Situational Analysis (including financial analysis if applicable)
IV. Alternatives (2-3)
V. Evaluation of Alternatives
VI. Recommendations (explain why one of the alternatives)
VII. Action Plan
*think about using a SWOT analysis



The Lesson

write a paper  analyzing an essay entitled The Lesson.
It is a story about  about a girl
and her friend who have been through a situation. choose a question from the story and
analyze it from the story by getting proof for the answer from the
rest of the story  for example “do you think the girl has changed
after what they have been through?” this just an example but you can
use it and analyze it from the story and get the proof from the
story. . The introduction should be at least 3/4 page long it
should have the author name and the title then should have the
description of what  the story is all about so that the reader would know what
the analysis is about.How does the focus help the readers to
understand of the whole text?

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