Ventria Bioscience and the Controversy over Plant- Made Medicines

Read the case, “Ventria Bioscience and the Controversy over Plant- Made Medicines?, (pp. 490-500).


Using everything you have learned in this course and in your study program, analyze the situation as described in the case. Then formulate and write up a strategic plan for Ventria Bioscience to follow in order to improve its triple bottom line performance. Justify each of your suggestions with facts, values, and logic so that anyone who initially disagrees with you might be persuaded to accept your plan.


This paper should be 3 to 5 narrative pages in length. In addition it should include a cover page and a reference page for a total of 5 to 7 pages.APA format should be followed.




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