Holden Case Study

Assessment Description:
The purpose of this case study analysis is to develop students’ skills in both theory and application as it
applies to the learning outcomes of GB500, Business Perspectives. This will enable students to apply business perspective theories and concepts relating to a ‘real world’ business scenario. Through this
case study, students will be researching and deliberating on a macro-environmental factor that has impacted severely on an Australian company, Holden.
“Australians love their cars. And for much of the past six decades the cars they’ve loved most have been home-grown. In that time, Australia has been one of a select group of countries with the capacity to
design, engineer and build its own cars. For 60 years that capacity has been a cornerstone of the
country’s industrial capacity. Now all that is about to change.
When the new Coalition Government made it clear it wasn’t prepared to spend more money assisting the
car industry, the big manufacturers Holden and Toyota said goodbye”

As an individual assignment, students are required to apply a case study to prepare a 2000 word report addressing the following:

A. Explain how external environmental scanning could have alerted Holden to change its business
strategies and avoid business closure in Australia?

B. Using readings from week 2 (“critical reflection”), demonstrate how critical reflection can bring forth
managerial foresight for Holden to remain competitive in their business in Australia.

C. Critically analyse how innovative thinking and intrapreneurial orientation could have saved the Holden
Manufacturing Group.

Your Case Study Analysis should follow professional report structure:
Title Page
Executive Summary
Table of Content
Table of Figures
Industry Overview
Organisation’s background
The three questions for report discussion
Reference List

NB: Title page, Table of Content, Table of Figures, Executive Summary, Reference List &
Appendices does not count towards word limit of your report

You must use a minimum of 10 references. These must comprise:
• At least 6 academic articles
• Up to 2 text books (including the prescribed text: BUSINESS DEVELOPMENT: A market-oriented perspective written by Hans Eibe Sørensen)
• Up to 2 other authoritative sources of your choice. E.g. quality newspaper or professional journal, government or NGO website. Please avoid the use of corporate websites as these tend to be promotional and not authoritative.
•Wikipedia and other ‘popular’ or non-academic sources are not to be used.

Firstly read the articles and watch the DVD provided below, however this will not be sufficient to complete this assessment task and students are required to research independently to justify their analyses.