AN EXPLORATORY STUDY OF THE IMPORTANT ROLE OF A CONSUMER’S SELF-IDENTITY IN THE BEHAVIOUR OF CAR BUYERS
Topic: CONSUMER IDENTITY: AN EXPLORATORY STUDY OF THE IMPORTANT ROLE OF A CONSUMER’S SELF-IDENTITY IN THE BEHAVIOUR OF CAR BUYERS
Topic: CONSUMER IDENTITY: AN EXPLORATORY STUDY OF THE IMPORTANT ROLE OF A CONSUMER’S SELF-IDENTITY IN THE BEHAVIOUR OF CAR BUYERS