The entrepreneurs who will succeed will need to focus upon having a purpose beyond profit for their business

The entrepreneurs who will succeed  will need to focus upon having a purpose beyond profit for their business.” To what extent do you agree or disagree with this? Justify your reasons with reference to relevant literature.
Full topic:
Entrepreneur Richard Branson noted recently in his LinkedIn blog that, “The entrepreneurs who will succeed in 2014 will need to focus upon having a purpose beyond profit for their business.” To what extent do you agree or disagree with this? Justify your reasons with reference to relevant literature.
Provided references:
Blachfellner, M 2012, ‘Sustainable business – Leading yourself and business into the future’, Journal of Organizational Transformation & Social Change, vol. 9, iss. 2, pp. 127–139
Blaga, S 2013 ‘Rethinking Business Sustainability’, Review of Economic Studies and Research, vol.1, pp 5-21 Crowne, K A 2012, ‘Cultural exposure, emotional intelligence, and cultural intelligence: An exploratory study’, International Journal of Cross Cultural Management, vol. 13, no. 1, pp. 5–22
Svensson & Wagner, B. 2011 ‘Transformative business sustainability: Multi-layer model and network of e-footprint sources’, European Business Review, Vol. 23 No. 4, pp. 334-352
Svensson, G, Wood, G & Callaghan, M 2010, ‘A corporate model of sustainable business practices: An ethical perspective’, Journal of World Business, Vol 45, pp 336-345
Weerawardena, J, McDonald, R E & Sullivan Mort, G. 2010, ‘Sustainability of nonprofit organizations: An empirical investigation’, Journal of World Business, vol. 45, pp. 346–356

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