This assignment will require you to evaluate, analyze, a fast food restaurant based on the topics listed below. You are required to observe, evaluate and analysis the following issues.
1. What product or service was evaluated? Discuss and point out several specific examples of the product or service based on the 4p?s of marketing(price, promotion, place and product)
2. What aspects of the product or service had a positive influence on your perceptions of your overall experience?
3. What aspects of the product or service experience had a negative influence on your perceptions of your overall experience?
4. What other aspects of the physical evidence were present in the purchase of your product or service?
5. What recommendations would you make to improve the overall product and customer service experience?
6. Investigate and Analyze the Company?s History and Growth
7. Identifying Strengths and Weaknesses Within the Company
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