(on BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS) now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.
Your Management brief should include:
1. Title Page
2. Executive summary
3. Table of contents
it should be impressive
– External Analysis of two countries, Poland and Chile
(Macro, micro and industry lifecycle)
– Motive for Internationalization (USE organization factor, external factors)
– Evaluation of National Competitive Advantage
USE PORTER’S DIAMOND (FIRMS STRATEGY, STRUCTURE AND RIVALRY, DEMAND CONDITION, FACTOR CONDITION, SUPPORTING INDUSTRIES)
– Evaluation of mode(s) of entry
(use Suitability and feasibility)
6. Conclusions and Recommendations
(including pros and cons)
9. Appendix (if required)
Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the Harvard Referencing Style.
Word Limit: 2300 words, using the standard Management Brief format described above.
and I will attach additional files(pdf and word) to help your understanding for the company and assignment. Just read and refer to the files.