Consumer Behavior Paper

Write a two-page paper concerning consumer behavior and decision-making.
To achieve maximum points for content and analysis, the following elements need thoroughly addressed.

 Search YouTube for an advertisement or video depicting obvious factors of consumer behavior.

 Include the URL for the YouTube advertisement as a subheading for the paper.

 Critique the video using concepts you have learned from the textbook reading.

 The critique will include suggestions for improvement and next steps the company should use in its communication using additional factors of consumer behavior.

 Provide at least two sources.

Citations to the dictionary should be provided on top of the required two sources.

The Bible (KJV) does not have to be listed in the References page, but does have to be cited in-text.

 Use the Paper Writing rubric provided in the syllabus to ensure you have met all of the criteria.